Tag Archives: Butlins

“Parents need help doing their kids schoolwork!” says holiday company launching learning weekends

Parents who fail… at homework: One in three admit being confused by work their children bring home

One in three parents are completely confused by their children’s homework.

New research has also revealed that a shocking one in five (20 per cent) mothers and fathers pretend to know the answer before going online to research the question.

More than half (55 per cent) of parents spend more than 40 hours a year trying to keep up with the latest school curriculum.

Despite this, 36 per cent of parents feel completely unable to assist their kids with homework leading to feelings of embarrassment and anxiety when they cannot help.

Source: Daily Mail, 14th September 2015

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Children’s homework is getting more and more complicated, we’re led to believe, and parents these days simply can’t keep up… according to who?

The study, by Butlin’s, found that many parents use social media as their own homework aid.

You might think it odd that a family holiday company sells itself using PR which suggests that parents are being left behind by the modern world and unable to do schoolwork expected of their children. However, Butlin’s have a particular promotion they’d like you to know about:

Butlin’s has launched an ‘Astonishing Family Science Weekend’, a new initiative at its resort in Minehead to help children and parents grasp some of the trickier school subjects.

While it’s doubtlessly commendable that Butlin’s want to encourage more children to embrace the wonders and excitement of learning and science, it’s a shame to see them do it in a way which so clearly denigrates the intellectual capabilities of parents.

“Children’s bedtime storybooks are important “, says book retailer and holiday company

The last few weeks have been a curious time in children’s bedtime story news. First off we had the Telegraph and the Independent reporting on the bedtime phenomenon that’s scientifically-designed to send your child to sleep in no time:

Bedtime phenomenon: scientist develops book to send children to sleep in minutes

The Rabbit Who Wants To Fall Asleep uses psychological techniques to send children to sleep quickly

For most authors the prospect of their books sending readers to sleep would be horrifying.

But the latest publishing phenomenon which is topping the Amazon charts is a book which promises to do just that, at least for children.

The Rabbit Who Wants To Fall Asleep, has been created by Swedish behavioural psychologist and linguist Carl-Johan Forssen Ehrlin and is currently outselling Harper Lee’s Go Set A Watchman and Paula Hawkins The Girl on The Train.

Source: Telegraph, 15th August 2015

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The Rabbit Who Wants to Fall Asleep: Psychologist develops bedtime book to send children to sleep in minutes

The book has shot to the top of Amazon’s best sellers list after being embraced by parents

Every parent of a young child will be familiar with the daily struggle of trying to coax an energetic child into going to sleep.

A psychologist has claimed that he may finally have the answer to the age old problem and has developed a new book scientifically designed to send children to sleep within minutes.

Since going on sale, The Rabbit Who Wants to Fall Asleep has rocketed to the top of Amazon’s best sellers list.

Source: Independent, 15th August 2015

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And of course, by ‘scientifically designed’ we mean put together by a scientist willing to lend his name to a promotional exercise for an international book retailer:

The book was publishes using Amazon’s CreateSpace system.

Alison Forrestal, Director of Books and Entertainment Media, Amazon UK said: “This book has been a word of mouth phenomenon. Carl-Johan took the opportunity to independently publish and has now reached parents and children all over the UK.

“This is the first time an independent author has taken the number one position in our print books chart and ‘The Rabbit Who Wants To Fall Asleep’ is currently outselling big releases like The Girl on a Train and Harper Lee’s Go Set a Watchman. It’s a great achievement and we, like many families across the UK, hope there are many more books to come.”

If that weren’t odd enough, a fortnight later the Daily Mail and the Telegraph (again) ran a follow-up, this time crediting science with having derived the formula for the perfect bedtime story:

Recipe for perfect bedtime story: Ideal tale lasts eight and a half minutes and includes a dragon, a princess, a wizard and a fairy, research reveals

The perfect bedtime story lasts eight-and-a-half minutes and includes a dragon, a princess, a wizard and a fairy, research reveals.

And such knowledge might just come in handy because the survey also found that parents spend a total of one week a year trying to get their children to go to sleep.

While the ideal story lasting eight minutes and 36 seconds might have traditional elements, such as the backdrop of a castle, the hero should carry a thoroughly modern mobile phone as well as a magic wand.

Source: Daily Mail, 28th August 2015

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The secrets of the perfect bedtime story revealed

The ideal bed time story should be just 8.6 minutes long, feature a dragon, a fairy and a wizard and be set in a castle, new research has revealed

Many a parent has melded the literary greats with the themes of Hollywood blockbusters to create bedtime stories to tell their young ones.

But now the formula for the ultimate bedtime tale has been revealed for the first time.

A new study of 2,000 parents and their children has shown that the ideal story should last just 8.6 minutes long.

Source: Telegraph, 27th August 2015

Yet more bedtime science! I’m not sure when the world became awash with experts in the field of children sleeping, but August 2015 will truly go down as a landmark date for great advances in this particularly niche science. Either that or it will be noted for the time that one company jumped on the back of a PR push by another company, and science got taken along for the ride.

So who came up with the recipe for the ‘perfect bedtime story’? We know it wasn’t noted ‘storytelling expert’ Alex Charalambous, who has this to say:

Story-telling expert Alex Charalambous said: “As your child prepares to go back to school after the holidays, it’s a good idea to establish a steady bedtime routine that includes reading a story. As the research shows, the familiarity of a classic tale draws children in and the happy ending makes for a pleasant night’s sleep.

It seems an odd point to start from in bringing up, a propos of nothing, preparation to go back to school after holidays, and the importance of routine. What does that have to do with the perfect bedtime story? Well, as it turns out, everything:

The study, by holiday camp company Butlin’s, as part of their new ‘Just for Tots’ breaks, highlighted how difficult mums and dads find getting their children to sleep when they start school again following the summer break.

This is a PR campaign by Butlin’s – in fact we can see it all over their website.

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What have bedtime routines and bedtime stories got to do with a holiday company like Butlin’s? The answer, of course, is that their ‘Just For Tots’ holiday range includes bedtime stories for your child, all the way through the holidays, so you don’t have to worry about establishing a new post-holiday routine.

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If you think that seems a far-fetched hook for a national news story, let the obligatory spokesperson quote clear things up for you:

Dermot King, managing director of Butlin’s which commissioned the research, added: “With our dedicated Just for Tots breaks we already aim to cater for the under-fives in every way possible, whilst ensuring parents can spend as much time with their children without any added stresses.

“To make sure bedtime is as much of an event as the rest of the day, we’re lending out these clever story boxes on resort, giving parents the tools to engage their little ones fully at bedtime, and ensure they nod off in preparation for another action filled day.”

And that, boys and girls, is how if you wish really hard on the right star you can turn your self-serving advert into national news. Good night.