Tag Archives: bianca london

“Spending time with the family at Christmas can be a nightmare!” says attention-hungry voucher website

“Spending time with the family at Christmas can be a nightmare!” says attention-hungry voucher website

“You’ll probably have sex at the office party, so you’ll need somewhere to stay!” says hotel-finder app

“You’ll probably have sex at the office party, so you’ll need somewhere to stay!” says hotel-finder app

Christmas is just around the corner, and with it comes the opportunity for a drunken fumble at the office Christmas party with that someone special from HR – after so many exchanged glances over the photocopier and in disciplinary hearings, it’s basically a foregone conclusion by this point, right? Definitely! Especially if you believe reports in the Daily Mail recently.

Although, that said, it’s worth having a quick look at the company behind this valuable Christmas party poll:

A spokesperson from Hotels.com mobile app, who carried out the survey, said: ‘After working longer hours and being more careful with spending over the year, it’s understandable that hard-working Brits want to let their hair down and the Christmas party is the perfect opportunity for this to happen.

‘But while it’s fine to indulge, if you do find yourself getting into an embarrassing situation, having a phone handy can help get you away quickly and easily – from booking a cab to finding a hotel at the click of the button – so you don’t need to worry about explaining yourself to your colleagues the next day!’

Hotels.com – cashing in on drunken sex, year upon year, just as the little baby Jesus would have wanted.

“Men are useless at buying lingerie!” says lingerie firm

Christmas is just around the corner, and with it comes the culmination of weeks and months of present-purchasing. However, where men are concerned, not everything is all rosy – there’s a good chance their significant other will be significantly let-down come Christmas morning, given the total inability of men to buy lingerie.

A spokesperson for Bluebella, who commissioned the survey, said: ‘Women today know what they want and are feeling more empowered than ever before to enjoy buying beautiful underwear which makes them feel gorgeous and confident not just in the bedroom but in the boardroom too.

‘The fact they buy three times as much as men is great for both parties – she feels fabulously sexy and confident in lingerie that suits her perfectly and he gets to enjoy the new view.

‘Men tend to impulse buy when it comes to underwear and go for the first sexy slip they see. They’re probably unsure if their partner will like their choice so they prefer to spend less. If he gets it wrong, it can put him off buying lingerie for a while but it doesn’t have to be this way.

Still, Bluebella – the lingerie firm – believe men oughtn’t be put off by the fear of failure:

‘If he gets it right, it is the gift that keeps on giving.’

To summarise the results of Bluebella’s survey: women are great at buying lingerie, and ought to continue doing so, lots; men are useless at buying lingerie, but should continue to do so. It’s nice to see the marketing tactics of Bluebella are as see-through as their knickers.

“High-street Christmas shopping will make you thin!” says high street shopping guide

“High-street Christmas shopping will make you thin!” says high street shopping guide

“Don’t take time off work to go shopping, do it online!” says voucher website

“Don’t take time off work to go shopping, do it online!” says voucher website

Christmas is just around the corner, and it’s a worrying time for businesses, who might see significant absenteeism as people rush to do last minute Christmas shopping. It’s a sad story, especially in a world where online shopping is so simple and easy:

Anita Naik, a spokesperson for VoucherCodes.co.uk who commissioned the research, said: ‘It can sometimes seem impossible to fit in Christmas shopping on top of everything else that’s going on at this time of the year.

‘The good news is, even if you haven’t started your shopping yet, you still have plenty of time to buy from both in-store and online.

‘With the majority of big online retailers delivering orders placed as late as 23rd or 24th December, there really shouldn’t be any need to risk pulling a sickie day at work.’

If you do switch over to online shopping, remember to use your voucher codes to make those extra savings, of course.

“Loads of men get botox these days, it’s totally normal, honest!” says cosmetic surgeon

“Loads of men get botox these days, it’s totally normal, honest!” says cosmetic surgeon

“Men are fickle and lazy!” says voucher company looking to make headlines

“Men are fickle and lazy!” says voucher company looking to make headlines

An irritating story of gender stereotyping, now, with the supposed discover of what makes a perfect partner – for women, trust is key; for men, it’s appearances. While this belies only a light smattering of annoying gender generalisations, we’re really only scratching the surface. What else is important to men and to women?

Women also cite ‘romantic’ and ‘career driven’ as positive traits when it comes to choosing the perfect husband.

Very mature and grown-up there, girls.

Men, on the other hand, say willingness to look after them and allowing them to watch sports are more important.

Ah, because men are infantile and need to be looked after, right?

Women look for a much deeper connection from their partner than men do.

Gotcha – because women are mature, grown-up and responsible.

Realistically, men seem to want someone who is sexually compatible, but who will also wait on them hand and foot like their mothers would.

Again, men are children who only really look for a version of their mother they can fuck, right?

It’s also no surprise that the majority of men chose a higher age bracket to get married than women, as it has been proven that women are more advanced with maturity, whilst men don’t quite know how to act their age.

I would love to see precisely where it has been ‘proven’ that women are more ‘advanced with maturity’ than men (whatever that means). Equally, the notion that men don’t know how to act their age is generic stereotypical nonsense – for one, if all men don’t act their age, then however all men who are a certain age act must be how men of that age act. Even logically, this whole angle falls apart.

Still, it achieved a few headlines, as lazy gender stereotyping so often does – hang what message you’re propagating about women and about men, so long as it gets your voucher website mentioned in the press:

A spokesman for VoucherCodesPro.co.uk, who carried out the survey, said: ‘It’s no surprise that the perceptions of what makes a partner marriage material between men and women is vastly different.

Voucher Codes Pro, it’s worth noting, employ the PR company 10 Yetis… the same PR team who recently brought you Britain’s Horniest Students.

You see, what a client looks for in a PR relationship is a PR company who can nurture and support them through reliable and effective, attention-grabbing PR.

Whereas what PR company wants from a client relationship is a client who will pay the bills on time and not worry about the low standard of bullshit the PR company churns out to make it into the news.

If this sounds overly negative and simplistic, 10 Yetis / Voucher Codes Pro, perhaps you now see my point.

“Children demand expensive toys for Christmas!” says toy shop

“Children demand expensive toys for Christmas!” says toy shop

Christmas is coming, and with it the outrageous demands of the nation’s children. £900 for Christmas? I remember when all kids wanted for Christmas was a piece of slate and some chalk, so they could draw hoops and sticks in the days before having a hoop and a stick was commonplace.

OK, admittedly, that isn’t true – but it made the point I was trying to get across, so it doesn’t matter if it’s true. Isn’t that right, company who hired Bad PR regulars OnePoll to create the pseudoresearch behind this Daily Mail article?

A spokesperson for Early Learning Centre, which commissioned the research, said: ‘For many children, putting together their wish list is the start of the Christmas build-up.

‘Many take it very seriously to make sure Father Christmas delivers the exact presents they want.

‘But with the value of children’s gift lists approaching the £1,000 mark, it could mean there are a few disappointed youngsters this year.

I don’t know, journalism was proper journalism when I were a lad. PR types these days, they don’t know they’re born.

“Social media is way more fun than going out!” says charity encouraging women to stay in

“Social media is way more fun than going out!” says charity encouraging women to stay in

Why bother making an effort to go out and see your friends – they’re probably much happier seeing you filtered through the lens of social media anyway. Especially if you believe the pseudoresearch carried out by the organisation funding this story:

A spokesperson for Cancer Research UK, who commissioned the survey, said: ‘Hectic schedules mean women crave that bit of “me” time with friends.

‘“In” is definitely the new “out” for women who are trying to balance it all and they find being able to have proper conversations and relaxing in a familiar atmosphere really appealing over a night out. It definitely beats waiting in the rain for cabs and queuing for nightclubs.

’30 November is an ideal date for a big night in ahead of all the craziness of Christmas and stress of being stretched in even more ways than usual. The perfect night in surely has to include Strictly Come Dancing and X Factor, followed by a really simple supper that combats the cold dark nights.’

It’s worth first highlighting why Cancer Research UK want to convince women that it’s better not to see their friends, but to stay home and tweet them instead:

Cancer Research UK is asking women across the UK to indulge in spending some quality time together by having a girls’ night in, and raise vital funds for pioneering research at the same time.

As with many charity stories, it’s hard to criticise the use of pseudoresearch in order to grab headlines – Cancer Research UK does some great work, and in a tough economic climate it must be hard to get attention.

However, there are better ways to advertise your ‘night in’ charity drive than by creating meaningless and dubious pseudosociological insights into the minds of the nation’s female population.

Personally, this feels like an opportunity missed by Cancer Research UK to create an article covering the many, many people who are passionate about charity, and how easy it is to get involved. Instead we have some patronising puff-piece, which in part serves to undermine the credibility of an organisation who actually do know how to do research correctly.

Disappointing.

“Lots of companies use Christmas as an excuse for publicity!” says everyone, in the Daily Star

Christmas is a great excuse to get coverage for your company – a point which was unintentionally made astoundingly clear in the Daily Star last week, in a story with perhaps the most PR-per-inch of any I’ve ever seen.