Tag Archives: Astrid Hall

“People like TV shows that are now finished!” says TV channel running nostalgia campaign, via OnePoll

Nostalgia news now, with the revelation that people want to see more of the TV shows they really like:

BACK FOR MORE: The Inbetweeners is voted the TV show Brits would most like to see ‘rebooted’

THE Inbetweeners is the TV show Brits would most like to see ‘rebooted’ – according to a new survey.

A poll of 2,000 telly enthusiasts found one in four would like to see the popular comedy brought back and updated for modern audiences.

Source: The Sun, 23rd June 2019

The Inbetweeners is the TV show Brits would most like to see ‘rebooted’

The Inbetweeners is the TV show Brits would most like to see ‘rebooted’, according to a survey.

A poll of 2,000 telly enthusiasts found one in four would like to see the popular comedy brought back and updated for modern audiences.

Second on the list of most ‘rebootable’ TV shows was Buffy the Vampire Slayer, which ran for seven series between 1997 and 2003.

Source: Mirror, 23rd June 2019

The Inbetweeners fans desperate for reboot despite disastrous Fwends reunion

We’re living in the golden age of the reboot, but there’s still one show we want to see return to our screens – The Inbetweeners.

Despite TV gold such as Desperate Housewives (14%) and Manhattan comedy Ugly Betty (11%) ranking high in the call for a comeback season, The Inbetweeners takes the crown for noughties nostalgia, with one in four demanding a present-day reboot.

Source: Metro, 22nd June 2019

Which company is behind this minor barrage of nostalgia-baiting headlines?

The poll was conducted by streaming service NOW TV, whose spokesman said: “It now looks like noughties TV is starting to make millennials feel nostalgic.”

How strange that the Now TV spokesperson would point to the nostalgic aspect of noughties TV, given their current promotion:

The Hills returns to MTV on Tuesday 25th June at 9pm, available to watch with the NOW TV Entertainment Pass for £7.99 contract free – along with several other 00s TV classics.

Once again, we have 72 Point to thank for this story – not only does their PR manager get the by-line in the Mirror AND The Sun, but their polling company OnePoll gets a namecheck in both articles, too.

“People don’t have enough time to eat lunch!” says on-the-go lunch company, via OnePoll

How often do you find you’re so over-worked you skip lunch to make sure you can get things done on time? According to a piece of PR put out recently, it’s more common than you might think:

Most Brits are only taking 16 minute lunch breaks each day

Busy office workers are managing to squeeze in a meagre 16 minutes a day for lunch, a study has found.

Researchers found despite having a full hour to enjoy a much-deserved break, many take a quarter of this period to eat, and nearly half will typically dine ‘al-desko’ at precisely 12.43pm.

Source: Mirror, 19th June 2019

Not only are we tied to our desk, but to cap it all off, our hectic on-the-go lifestyle means we end up having the same thing for lunch over and over again:

One in 10 admitted eating the same meal for lunch EVERY day, with the most popular reoccurring choices being a plain cheese sandwich or a meaty ham sandwich.

Which, admittedly, is a useful message for the company behind this PR to send:

The research was commissioned by Quorn, who are encouraging the UK to change their ways with the launch of nine new products, which can be eaten “on the go” as healthy lunch options that are also healthy for the planet.

Chalk up another piece of obviously commercially-motivated article placement to the folk at 72 Point, who even got the byline for the Mirror’s piece:

“People love high school movies!” says high school movies channel, via OnePoll

Film news now, with the revelation that people fondly remember films and their starring characters:

Mean Girls’ Regina George is the ‘meanest’ high school film character of all time, according to research

Mean Girls’ Regina George is the “meanest” high school film character of all time, according to research.

Rachel McAdams’ breakout role as the “Queen of the Plastics” in the 2004 cult classic took the top spot thanks to her snappy quips and cunning manipulative tactics.

She was closely followed in second place by the ever-scheming Kathryn Merteuil – played by Sarah Michelle Gellar in Cruel Intentions.

Source: Independent, 14th June 2019

Who put together this story, highlighting the fondness people have for high school movies?

The study of 2,000 UK film fans, commissioned by Sky Q, revealed three quarters have watched their favourite high school movie multiple times. 

Mean Girls is one of a selection of high school movies, from Grease to Pretty in Pink, being shown on Sky Cinema’s School’s Out channel from 20-28 July and On Demand.

Here’s the original press release on the SWNS website:

“People should be wearing sunglasses!” says lens manufacturer, via OnePoll

Optical news now, with the report that people have no idea how damaging the sun’s rays can be on the eyes:

Millions of adults turning blind eye to harmful UV rays, study warns

Millions of adults have ‘no idea’ UV rays can damage their eyes, a study found.

Researchers who polled 2,000 people found 28 per cent were unaware they can be affected by UV rays in the winter sun, and three in 10 didn’t know that UV rays can still be damaging on a cloudy day.

More than half agreed you’re more likely to be affected by UV rays in countries with a sunnier climate than the UK, and 55 per cent didn’t know you could suffer damage from UV rays even in the shade.

Source: Mirror, 17th June 2019

The study was put together by a company who sell you eyewear to protect you from UV rays:

The study was commissioned by ZEISS to reveal the state of the nation’s understanding when it comes to protecting their eyes from UV radiation damage.

In fact, the Mirror even handily included the explicit marketing pitch from the company’s press release:

ZEISS lens range with UV Protect technology, offers full UV protection up to 400nm as standard so consumers can take advantage of higher levels of UV protection for the eyes and surrounding skin.

And it’s no surprise by this point that the article was a by-lined reproduction of the original PR copy:

“People should buy food that lasts longer!” says long-life milk company

What’s the oldest foodstuff in your fridge right now? And how long will you leave it before you consider it officially “off”? According to the latest PR ‘research’, for the average Brit it might be longer than ideal:

Millions of Brits tucking into food that is past its sell-by date – some by months

Researchers who polled 2,000 adults found we will comfortably consume cheese 10 days after its ‘best before’ date, devour bread five days past its best and feast on fish three days after its freshest

It also emerged Brits will cook raw meat three days past its use by date and consume butter as many as 10 days later. 

Source: Mirror, 6th June 2019

It’s no coincidence that the photo example of food that might be past it’s use-by date shows several pints of milk, nor is it a coincidence to see milk feature prominently in the article:

It also emerged milk and bread are being wasted more than any other products, in line with figures from sustainability charity WRAP which found 490 million pints of milk are wasted every year in the home. 

That’s because the company who put this story together are Cravendale, the long-life milk people:

Despite this, the research commissioned by Arla Cravendale found more than half of UK households still wish fresh food lasted longer, as fears about food waste continue to rise.

And to really put the long-life cream on top, we get a quote from the company spokesperson to drive the commercial message home:

Emma Stanbury from Arla Cravendale said: “It’s always a shame when things go to waste, especially when it comes to fresh foods such as milk, that haven’t lasted as long as we hoped. 

“We are often told by consumers that they feel guilty when have to pour milk away. 

“However, making small changes at home means we can all help to play a part, such as switching to products that stay fresher for longer.”

Company who makes long-life product commissions survey that finds people want a long-life product, and therefore advises people to buy the long-life product. National news, clearly.