Tag Archives: Anucyia Victor

“People waste their money and are rubbish at saving!” says loan company

Here’s where your high street morning coffee costs the most: Starbucks comes out on top at £663 a year followed by M&S… while Wetherspoons is the cheapest at £250

Some prefer it black, others like it flat and white and there are those who add a myriad of syrups , foams and flavourings to it.

Whichever way you look at it coffee is a big business with UK consumers drinking 70 million cups a day – a habit which adds up to a £730 million annual caffeine spend.

But by simply switching from coffee shop drinks to home made brews you can make a saving of £1,873, a new graphic reveals.

Source: Daily Mail, 12th October 2015


It’s time we all woke up and smelled the coffee – the overly-expensive, coffee-shop-bought coffee, naturally. Is our coffee addiction really leading us on the road to financial ruin? Or might there be another culprit?

The graphic by BuddyLoans.com also has some rather interesting facts behind the coffee, stating that with global consumption of coffee coming up to 400 billions cups per year.

Incredibly, this story is a lecture on fiscal stability put out as an advert a personal loan company. Talk about the coffeepot calling the kettle black…

What’s most baffling about this story is the by-line: specifically, why did it take two separate Daily Mail journalists to regurgitate a PR infographic which was posted on the Buddyloans blog a fortnight ago? Presumably they needed one to copy/paste it, and the other to go out and get the coffee…

“People don’t know enough about kitchen appliances!” says kitchen appliance manufacturer

But what IS a spiralizer? Half of Britons have never heard of healthy eating gadget loved by Hemsley sisters… and a tenth don’t even know what a spatula does!

It is the kitchen gadget de rigueur, championed by the likes of chefs such as Ella Woodward of Deliciously Ella, and sisters Hemsley + Hemsley.

But more than half of hapless Britons (55 per cent) admit that we don’t know what a spiralizer is, let alone how to use it.

And while it may be one of the more common kitchen utensils, what’s even more shocking is that one in ten say that they don’t know what a spatula is, a new research reveals.

Source: Daily Mail, 1st September, 2015


Here we have the shock finding that a fair few people are not intimately acquainted with a fairly niche kitchen appliance. Hardly the most headline-worthy of findings, one would assume, yet the Daily Mail managed to print almost 800 words of PR copy on the subject. But PR copy from whom?

The study was conducted by Kenwood to launch the fourth year of their annual competition, Kenwood Disaster Chef, which offers 10 people the chance to be tutored in the kitchen by some of Britain’s top chefs including Raymond Blanc OBE.

Kenwood, of course, are manufacturers of kitchen appliances, so they know only too well what a spiralizer is.

Commenting on the findings, Neal Jones from Kenwood said: ‘The study suggests that when it comes to the kitchen, 2.9 million of us admit to being complete disasters – which amounts to a lot of dissatisfied diners.

‘Kenwood Disaster Chef, now in its fourth year, aims to help build culinary confidence and show that with the right equipment and training even the nation’s worst chefs can feel more at ease in the kitchen.’

“Cereal can be cool and hi-tech and modern and fun!” says cereal company

What would YOU do to avoid soggy cornflakes? Inventor’s bizarre device sets off an alarm if there’s too much milk into your bowl… but it’s not in stores yet

Breakfast may be the most important meal of the day but more often than not it can also be the most boring.

But all this is set to change if one British inventor has his way.

Dominic Wilcox’s bizarre Wearable Brek range includes a device with sets off an alarm if your cereal is too soggy and a crane that serves milk and cereal into your bowl.

His prototypes were unveiled at the Cereal Killer Cafe in Camden, run by twins Gary and Alan Keery.

Visitors at the cafe also grappled with some weird and wonderful cereal-eating inventions as part of a new exploration into the world of ‘wearable brek’.

Source: Daily Mail, 31st August 2015


An alarm for when your cereal goes soggy? What will ‘they’ think of next? And by ‘they’, I obviously mean the cereal manufacturing giant looking to capitalise on a quirky hipster-esque story to grab some headlines:

The prototypes, commissioned by Kellogg’s, were created with the aim of adapting the ‘wearable tech’ trend to revolutionise the way we eat breakfast.

Yes, this is a PR stunt by Kellogs. Are you disappointed the prototype alarm isn’t in stores ‘yet’? Don’t be – there’s almost no chance the contraption will ever get beyond this one story, and the same can be said of all the other inventions in the ‘wearable brek’ (because it sounds like wearable tech, get it?) category:

Punters tested out a cereal drone that flies Rice Krispies from shop counter to table, a wearable crane device that injects milk into cereal bowls, and an e-Spoon that measures the mouthfuls of food as you eat.

Ah, yes, that famous piece of wearable technology – the drone. It’s a classic case of a marketing buzzword taking on a life of its own: the wearables phenomena and the Internet of Things is the current holder of the ‘most misused terminology in marketing’ award (previous holder: ‘infographic’).

As for the obligatory spokesperson quote, you can feel the marketing speak dripping off every sentence like soggy rice krispies from an over-full spoon:

Kellogg’s spokeswoman Louise Thompson-Davies said: ‘We’ve been making cereal for almost 100 years, and we’re always looking for ways to make the rush of breakfast time easier and more fun.

If there’s one thing that will make breakfast time easier, it has to be a rice krispies drone with a wearable milk crane. That’s what my breakfast has always been missing.

‘Not only do Dominic’s inventions offer an amazingly creative way to help families enjoy the nutritional benefits of cereal and milk but they have brought us one step closer to solving the conundrum of soggy cereal in the morning.’

That conundrum, that eternal enigma, the painful puzzle of how to stop your cereal going soggy. Thank heavens we are one small step closer, with this amazingly creative soggy alarm. Who knows, little by little, step by step, we may one day live in a world where our grandchildren will only ever hear of soggy cereal in history books, besides terms like “wearable brek” and “marketing fad” and “paper-thin PR stunt”. Together, we can get there.