Tag Archives: Andy Oldham

“Possessions are really important!” says cashback website

Society’s status symbols have changed from ponies to pools

SYMBOLS of success now include a high-performance car, a nanny and a swimming pool in the back garden, a study revealed yesterday.

The survey showed just how much times have changed in the space of a generation.

Thirty years ago, a dishwasher, a mobile phone and a colour TV were thought of as signs of having money.

In comparison, to be judged a success now you need to travel in business or first class, own a second home and have a designer watch.

Source: Daily Express, 21 April 2014

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From dishwashers to swimming pools: How status symbols have been upgraded over the past 30 years

Gone are the days of showing off a cordless phone, dishwasher and conservatory to make your friends jealous.

Because symbols of success are now considered to include high performance cars, a nanny and a swimming pool in the back garden.

A study of 2,000 Britons shows how much times have changed in the space of one generation, with items used to show off wealth in the 1980s, such as microwaves, colour TVs and mobiles now considered nothing more than ordinary.

Source: Daily Mail, 21 April 2014

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While this pair of articles may ostensibly explore the relationship between status symbols past and present, the real purpose is to highlight just how important it is to have the latest must-have, to be valid in today’s society:

The survey of 2,000 Britons also found that four in 10 believe people place more importance on status symbols now than in previous generations.

Why such importance? Because this article was created by Bad PR regulars One Poll and placed into the papers by an online cashback site, whose very business model relies on people spending:

Andy Oldham, managing director of cashback website Quidco.com, said: “Things our parents grew up dreaming of owning – a dishwasher, colour TV and even a mobile phone – are now so normal that almost everyone has them.

“One thing that remains is the desire to have the best of the best and be a success.”

“Modern life can be expensive!” says cashback website

For all the office workers out there wondering where the hole in their pocket came from, recent ‘research’ published in the Express, the Daily Mail, the Star, the Mirror and the Telegraph might hold the answer:

A sixth of your wages are spent at work: Commuting, lunches and office birthdays see average worker spend £263 a month

The average worker spends almost a sixth of his wages on commuting, lunches and office birthdays, a study revealed yesterday.

Some £263 of the average monthly take-home pay of £1,543 is swallowed by work-related costs.

Office clothes, sponsorship whip-rounds and expenses that are either unclaimed or denied add to a yearly tally of almost £3,158, research found.

It also emerged that nearly a quarter of Brits have had to quit a job because they couldn’t afford the cost to commute and work there.

Source: Daily Mail, 24th June 2013

Top quality journalism from the Daily Mail’s very own top journalist ‘Daily Mail Recipe’. Presumably the newspaper meant to attribute the story to their prolific ‘Daily Mail Reporter’ – their synonym for ‘we got this story from somewhere else’. It’s tough copy/pasting press releases these days, you simply can’t get the staff.

Nevertheless, in this recession such spiralling – if true – costs could mean the difference between the breadline and the lap of luxury, so it’s encouraging that this research can help us locate those missing pennies.

Less encouraging, however, is that the research was commissioned by not-entirely-impartial discount-voucher-website Quidco, via prolific pollsters OnePoll (who recently had a few fun words to share about this very blogger). 

Breaking the fourth wall, Andy Oldham – Managing Director from Quidco – explained why they paid to have this research find such useful findings:

“When considering a new job, most people will consider a commute cost, but fail to factor in items such as clothing, lunch, teas and coffees and the odd whip round. All of these soon add up.

“Those struggling with the cost of work, should consider using discount codes and vouchers to buy lunch.

“Buying your work wardrobe though a cashback site like ours, will also see more people reunited with hard-earned cash, as we return the sale commissions from our 3,500 retailers, back to the shopper.”

Of  course, this is absolutely well-done and credible research, and it’s pure coincidence that it leads to so neat and clear a marketing statement from the company who funded it…