Are you planning your Summer holiday any time soon? Chances are, you are – and the PR machine knows this. Which is why an article in the Daily Mail’s Money section recently explored the financial implications of jetting off into the Summer sun:
The summer holiday throwaway: British sunseekers waste £83 on clothes that are never used again
The average UK holidaymakers will waste £83 buying clothes for their summer holiday that they never wear again, a new survey has claimed.
Men are the worst offenders, wasting £100 on summer outfits they never wear compared with just £67 by women, according to research by retailer TK Maxx.
The survey, which looked at 2,000 people across the UK, said the average person spends £83 on summer clothing that never ends up in the suit case a second time.
That wouldn’t be the same TK Maxx which prides itself on selling the top brands at rock bottom prices, cynically advertising their low prices to the holidaymaker-market just in time to catch people refreshing their Summer wardrobe, would it?