Tag Archives: Alix Fox

“People have sex!” says pharmacy company launching a range of lubricants

Sex news in the Daily Mail, here, with the revelation that you’re statistically likely(ish) to be having sex at a certain point on a Sunday morning:

Sex O’Clock: Survey reveals 9am on Sunday is the most popular time to get intimate – but don’t expect passion to peak at 9pm on a Tuesday!

You’re not alone if you enjoy morning sex on the Sabbath.

New research shows that 9am on a Sunday is the most popular time of the week for British couples to get busy between the sheets.

While Tuesday at 9pm is the least desirable opportunity for intimacy, according to a survey of 2,000 adults.

Source: Daily Mail, 1st February 2017

The company behind this piece of research?

Commissioned by Superdrug, the results also noted that Saturdays are collectively more popular than every other day.

Ironically enough, Superdrug were also the company who in 2011 claimed, based on equally sound research of theirs, that women only feel sexy once per week – on a Saturday night (except, of course, when they’re buying the requisite products from Superdrug to feel better about themselves).

So I suppose we have to believe that most women have sex when they aren’t feeling sexy, or that over the last six years the social landscape has shifted by around 12 hours like the libidinal equivalents of tectonic plates. Or, perhaps, Superdrug’s research is meaningless PR guff. Motivated PR guff, indeed:

Conveniently, Superdrug co-ordinated their research with the launch a new range of of sexual lubricants.

It’s more than a little rich of the Daily Mail to play the knowing “conveniently” line here, when they conveniently publish PR non-stories like this on a daily basis in their quest for cheap and plentiful clicks.

“French women prefer food to sex!” says condom maker

Sorry men, 74% of French women prefer going out for a gourmet meal than having sex – and food gives them MORE pleasure.

For years, our continental neighbours have been applauded as chic, slim and poised – all achieved seemingly without effort.

They are famed for never putting on weight – despite enjoying a rich diet of foie gras, escargot and croissants.

And, according to a new survey, French women love eating so much that they’d rather go for a gourmet meal than have sex with their partner.

Source: Daily Mail, 30 May 2014


A tale of woe, from across the Channel, then – our poor Gallic guys and girls, despite their reputation for being a nation of Pepe Le Peu’s, are secretly happier sharing a dessert than a night of passion. And it’s not just the word of a biased and incentivised polling populace – we have experts offering their say too:

Sexologist Gerard Leleu attempted to shed some light on this rather surprising result of Harris Interative’s survey.

He told Stylist magazine: ‘Chemically, the same thing happens in the brain during a “culinary orgasm” and a sexual orgasm.

Which is absolutely true – if you’re allowed to make up an idea like ‘culinary orgasm’, you get to define what this fictional term might mean.

‘In fact, when we are sad and we decide to eat chocolate, we are actually masturbating the hypothalamus.’

“Masturbating the hypothalamus”, of course, being one of the rejected slogans for Cadbury’s Dairy Milk.

That said, masturbating is further from the aims of the survey commissioners than you may imagine:

Durex RealFeel Sexpert Alix Fox said: ‘Apparently Gallic lasses would rather savour some boeuf or bouillabaisse than enjoy an evening dans la boudoir… perhaps they’re having really crepe sex?!

Much as I enjoy a good pun, I object to them being the centre of a news story in a national media outlet.

‘I’d be intrigued to know what time of day this survey was conducted; even those of us with off-the-scale sexual appetites and highly compatible, skilled partners might be tempted to rate food as more pleasurable than intimacy if asked just before lunch, when our stomachs are growling more loudly than our libidos.

It’s fascinating to think that the spokeswoman for Durex is intrigued as to when the survey commissioned by her own condom company was conducted. Perhaps when the report came in, she was otherwise occupied…