Tag Archives: against women

“Women lie about almost everything!” says makers of film about spies

July 18th, 2012

Every now and then a survey story throws up something ill-judged and ill-fitting to the product being promoted, such as this recent gem from The Sun:

One in ten women lie about their past sexual partners

ONE in ten women lies about the number of people they’ve slept with to a new partner, new research shows.

And the study found younger women are twice as likely to be economical with the truth when they meet a new bloke.

So, in essence, women lie (albeit a minority of them, given that 9 in 10 are seemingly entirely truthful in their recounting bedpost notches). Anything else?

But the biggest fib told by women covers the amount of money they spend on clothes, with 26 per cent glossing over the cost of their shopping sprees.

And 20 per cent of lasses said they had lied about their weight, while six per cent claim to be younger than they really are.

So far, so reliably trotting out gender stereotypes.

But blokes can be even worse than the girls when it comes to telling porkies.

The research found men lie 650 times a year, compared to just 537 fibs for women.

Interesting, then, that The Sun chose to bias the lead to their article entirely around the lies of women.

The most common lies for the fellas are excuses for being late, or pretending they’ll be home earlier than they will be.

And 20 per cent of men admitted to lying about the amount of alcohol the had drunk.

And so it goes on, although surprisingly not to then cover the inherent issues with having people report on how often they lie: issues like the fallibility of memory, the definition of what constitutes a lie, the unreliability of people self-reporting their lies and in particular their year-old lies, and so on. In short, it’s crap. But who owns this crap?

The study into why we lie was carried out to mark the DVD release of spy thriller Safe House, which stars Denzel Washington.

I’ve not seen the film – I presume it contains a lot of people lying. Or at the very least making up unlikely, unhelpful and uninteresting stereotype-laden stories in order to sell itself to a bored audience.

“Women don’t need make-up… during the day, anyway!” says make-up vendor

March 5th, 2012

Every now and then, you come across a PR bait-and-switch so brilliant that you really do have to take a step back and admire the sheer audacity and brass balls of it. This is one such case

We’re not all Desperate Scousewives! Ladies of Liverpool believe they are the most natural looking in the UK

Ladies of Liverpool do not generally have a reputation for advocating the natural look when it comes to make-up and styling.

But a new survey has revealed that the women who made the ‘scouse brow’ famous – and who frequently pile on the make-up at Aintree – believe they are the most natural looking in the UK.

The independent survey of almost 2,000 women, shows Liverpudlian lasses leave home without a scrap of make-up on 17 times a month.

Just who is it that wants to tell us that the women of Liverpool don’t need to overdo the make-up, that they’re naturally beautiful, and that they shouldn’t worry about having to spend a small fortune dolling up? You’ll be amazed.

The results of a Superdrug survey show 95 per cent of ladies living in the metropolitan city prefer to look as natural as possible – and the average girl wears a full face of make up just three days in her normal week.

Yep, Superdrug. Good for you Superdrug! I mean, it would be so, so easy for you to use the heavily-made-up faces of reality TV stars to put pressure on the average girl on the street, to make her go out and spend a small fortune on fake eyelashes and false tan. But no! You take the moral high ground, and tell girls they’re better off au naturale, even if means taking a hit in the pockets as a result. Brava!

Hats off to Sara Wolverson, Beauty Director at Superdrug, then for this bold stance. Just look at the positive, affirming, uplifting message she has for the women of Liverpool (and, by extension, anyone who wants to share in their praise):

‘We sell more false lashes than anywhere else in the country and this survey backs up these sales figures showing that Liverpool women are confident enough to step out without a scrap of make-up in the day, then transform themselves at night into a real glamour puss.

‘This is a positive message for all women out there, the secret of looking beautiful all the time is having that inner confidence, and let’s face facts, a really good moisturiser.’

Yeah! Wooo! You go sister! You’re so right, women are beautiful enough naturally to be able to go out during the day. I mean, obviously, OBVIOUSLY they need a whole hell of a lot of crap on their faces if they want to be able to venture beyond their doorstep of an evening – but that’s taken as read, surely? 

I really do have to hand it to Superdrug – this is one of the most remarkable volte-powdered-face I’ve seen, and to sell it as a story affirming the natural beauty of everyday women, too, is remarkable. I’d suggest it was bare-faced cheek, but I imagine they’d immediately try and flog me some cream to make that bare-faced cheek look ten years younger.

It’s worth pointing out, too, that Superdrug have form for this kind of stuff – here’s Sara talking last year about the (made up) fact that women feel sexy only once a week:

This poll clearly indicates that while women know exactly what they have to do in order to feel sexy, they obviously aren’t doing it often enough.

Maintaining a beautiful polished appearance can take time, something most busy women don’t have enough of.

But with a little bit of effort, such as a splash of scent, a pair of fluttering false lashes and a big smile, ladies can feel confident and incredible.

Superdrug: they’re like a girl’s best friend, but specifically that best friend who always tells you you’re looking a bit ropey and tries to flog you a series of moisturisers after they’ve ground your self-confidence down into a tiny little nub. But don’t worry! Because Superdrug’s new vitamin-enriched nub-enlifterment-cream will have that nub of yours looking artificially boosted and glowing again in no time.

“Married women are fat!” says weight loss firm targeting married women

February 14th, 2012

Another day, another weight loss firm telling women that ‘research’ says they’re fat… in order to peddle them a dubious diet as the solution. Take this one in the Daily Mail:

The fat wives brigade: Women pile on the pounds when in a relationship (gaining 16lb in the first six months)

New couple often vow to stick together through thick and thin. But men embarking on a new relationship may not realise just how literally their partner might take the thick part. 

A staggering 90 percent of women gain weight when they settle down with a long term partner, a study revealed today. 

The average woman puts on a belt-busting 16lbs, with the majority (56 per cent) starting to gain weight just four to six months in to the relationship.

Perhaps these figures are real. But what we do know is that the company pushing these figures and conducting the research have a clear interest in making people (and, given the market, particularly women) a reason to feel like they need a weight loss product:

Of the 1,000 women polled by weight management company LighterLife, over a third blamed an increase in cosy nights in for their weight gain.

How do we know this is a press release? Well, it’s not easy, but interestingly from searching for the quote picked out by the company representative, you can see that three hours before the Daily Mail published their article, the exact same story appears on an independent blog:

I might be wrong, and it may well be that the timing isn’t accurate, and the blog copied the Mail… but if that’s the case, it’s odd that the blog not only includes much of the same wording as the Mail’s article, but it also includes a whole section about a webchat too, which is missing from the Mail’s.

Further, the sections quoted by the blogger clearly come with the title of the press release: 

Love is in the air, and in the belly…

My guess would be that the blogger above was sent the press release, along with Deborah Arthurs at the Daily Mail – both of whom published it, the latter of the two very slightly re-wording the sections that weren’t direct quotes and publishing it as news.

So, weight loss company tells women they’re fat – and the newspapers present this as if it’s a genuine discovery, and not a thinly-veiled play on the insecurities of the target audience.

“Women – You don’t even know how fat you really are!” says weight-loss firm ‘Eat Water’

February 13th, 2012

Here’s a lovely tale from last week’s Daily Mail:

Two thirds of women have lied about their size, with 9lbs being the average amount by which they reduce their true weight.

Researchers found millions of women fib about their weight with many ‘losing pounds’ when talking to a partner, best friend and even their mum.

That’s right, women lie – in this case, about their weight, and to the people they love. And it doesn’t stop there:

Because of the lies, a quarter of women are now confused about their true weight and regularly buy the wrong sizes.

These poor deluded women even have themselves convinced that they’re slim. Which might explain why any women reading this might not think they’re overweight – you fools! You’ve bought your own lie!

Or at least so says Maysa Rawi of the Daily Mail. Or, rather, so says the press release trumpeting up this story, which is virtually identical to the article Maysa produced for the Mail. As ever, it’s not just the Mail who fell for this, with articles also appearing in The Sun and The Star, so far.

And just who has a vested interest in telling women they’re fat, even if they don’t realise it themselves? Step forward Eat Water – a weight-loss firm with some pretty zany sounding claims for their range of products:

Have you ever wondered how easy it would be to lose weight if you could eat water?

If you answered yes to that question, congratulations! You’re a moron.

I’ll leave the dissection of the science behind this to other people, along with the marketing claim made in the original press release that Eat Water is ‘a new pasta product that encourages weight loss so the more you eat the more weight you lose’.

But the next time you hear about Eat Water, remember they decided the best way to market their product was to tell women they’re fatter than they’ll admit to, and that women are fooling themselves if they think otherwise. Charming.