Tag Archives: Adrian Hearn

“You should know a lot more about cars!” says car website

Car news now, with the revelation that British people splash their cash on a new motor without first making sure it’s not an old banger:

MILLIONS OF FIRST-TIME CAR BUYERS PURCHASE VEHICLE WITHOUT ADEQUATE CHECKS, STUDY SUGGESTS

Millions of first-time car buyers are purchasing a vehicle without checking it over, a study suggests

Cars are traditionally one of the most expensive purchases to make, with motorists typically spending around £3,000 on their first choice.

Choosing the wrong vehicle can be costly as well as dangerous – but 63 per cent of new drivers failed to research their purchase properly or carry out relevant checks.

Source: Independent, 1st July 2019

Millions of us spend up to £3,000 on a car – without even getting it checked

Millions of first-time car buyers are purchasing a vehicle without checking it over, a study has found.

Cars are traditionally one of the most expensive purchases to make, with motorists typically spending around £3,000 on their first set of wheels.

Choosing the wrong vehicle can be costly as well as dangerous – but 63 per cent of new drivers failed to research their purchase properly or carry out relevant checks.

Source: Mirror, 1st July 2019

Which company is so keen to remind us how little we know about cars?

Keith Adams, editor of  Parkers.co.uk , the UK’s largest consumer advice and car review website, said: “Buying your first car can be very much a head vs heart decision, with drivers often excited and overwhelmed by the experience.

“Our study has revealed a lot of people are jumping straight in and buying a car without doing the necessary research or carrying out the relevant checks and this can create problems down the line.

“We recommend new drivers buying their first car do their research by reading buying guides, learning car jargon and speaking to friends and family to ensure they get the right car for their needs.”

It’s obviously no surprise to see that 72 Point were behind this story, but I have to admit to being surprised that their PR manager Adrian Hearn was given not one but TWO by-lines by two different national newspapers for this marketing copy.

“People should think about their home insurance!” says insurance comparison website

Shed news now, with the revelation that the small buildings at the foot of our gardens might actually have things in them:

Average Brit homeowner has £1,200 uninsured goods in gardens and sheds

The average homeowner has potentially more than £1,200 of uninsured goods in sheds and garden spaces, according to research.

Standard buildings and contents insurance policies usually include a certain amount of cover for items kept in the garden or shed.

However, two-thirds of Brits have never listed a key ‘outside’ item of value on their home insurance policy – leaving them with a potentially costly bill if thieves make off with the goods.

Source: Mirror, 28th June 2019

Who might be interested in encouraging the public to weigh up the value of the contents of their garden sheds?

MoneySuperMarket is advising people to minimise the risk of theft by fitting locks to garden gates and installing lighting to put off any would-be-thieves.

Helen Chambers, head of home insurance at MoneySuperMarket, said: “Particularly in the summer months, there’s the temptation to leave items of value outside overnight or keep your shed unlocked, but that could leave you open to a risk of burglary and in turn, possibly void your home cover if you need to make a claim.

“Most standard contents insurance policies include a small amount of cover for garden items, but specifics can vary wildly – so it’s worth checking to ensure that your valuable items are fully covered.

“The home insurance market is very competitive, so it’s also worth checking if you could get a cheaper premium elsewhere.

“If you haven’t switched for a while, that’s probably going to be the case.

“It takes minutes to switch to a competitive policy and you could save up to 43 per cent on your bills.”

Some classic making-the-marketing-message-explicit work from the MoneySuperMarket spokesperson, there.

Naturally, this is another 72 Point Bad PR special, with their very own Adrian Hearn given the by-line in the Mirror, as if he were a journalist and not a PR exec.