Tag Archives: 72 point

“Post-menopausal women still have to look sexy!” says skin supplement targeting post-menopausal women

Never one to shy from a taboo (if there’s precious, precious page clicks in it), the Daily Mail recently offered their take on the joys of post-menopausal sex:

The Mrs Robinson effect: Two out of five older women admit to being equally or more sexually active after menopause

Often misunderstood, the menopause is usually viewed as a time of slowing down for women, and the first sign of increasing years.

But new research reveals that two out of five menopausal women are either more or just as sexually active as they were before entering this period.

And one in ten is older women is having ‘more fun’ than in their 30s, with the same amount saying they can even see themselves enjoying life with a new partner, according to a survey of 500 women.

Source: Daily Mail, 30th June 2014

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A curious article, this one: while on the surface, it does appear to be a positive and uplifting message declaring confidently that the menopause doesn’t signal the death of the libido (which, all things being equal, is a nice message to be putting out), the source of the story is nevertheless problematic. The first hint as to the paymasters behind this PR study appears a little way in:

With it marking the end of menstruation, it has traditionally been known as the ‘change of life’ and the reduction in oestrogen can cause physical and emotional symptoms, such as hot flushes, night sweats, mood swings and problematic skin.

Being neither menopausal nor female, I may not be best placed to comment, but I was a little surprise that this ‘post-menopause doesn’t mean post-sex’ article didn’t add libido-loss or other physical symptoms of problematic sexual lives (as a thirty year old man, I can’t get away with saying ‘vaginal dryness’ here, so I’ll leave that to the experts) to the list… and I was very surprised to see ‘problematic skin’ mentioned. It certainly had me skimreading the article quicker, leading me to:

The study, conducted by independent survey company OnePoll on behalf of Stratum C; developers of the UK’s leading skincare range for menopause; polled 500 women who were either going or had just gone through the symptoms.

First things first – it’s interesting to see Bad PR regulars OnePoll were behind the survey. Who’d have thought that OnePoll could so easily gather 500 post-menopausal women within the short window their online and unregulated polls remain open for – especially given the possibility for OnePoll users to circumvent screening questions in a quest for ever more micropayments.

If OnePoll’s screening and sampling isn’t utterly bulletproof, this story could easily be fatally compromised.

Secondly, take a look at the company who paid OnePoll (or paid a PR company to pay OnePoll) to gather the data – a skincare company targetting menopausal women. Suddenly that positive ‘you’re still sexy!’ spin looks a lot more like ‘you still need to buy products to make you look sexy!’, doesn’t it?

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Tim Clover, CEO of Stratum C, said: ‘We’ve inevitably become a contact point and hub for women to ask questions or tell us about their experiences. It’s fantastic when we hear stories of people embracing this new phase in their lives and are feeling confident about it.

‘These are vibrant women often with healthy sex lives; even contemplating a new partner in some cases. They care a great deal about feeling good and being confident in their appearance is clearly as important as it’s ever been.

Clearly, Tim, appearances are as important as ever – but post-menopausal women the land over doubtlessly want to express their gratitude to you and to Stratum C for reminding them of their ceaseless obligation to focus on their appearance.

“Men would rather watch football than have sex!” says condom manufacturer

Not tonight darling, the World Cup is on! 40% of men would turn down sex to watch football

Women across the country are preparing for a summer of boyfriends and husbands glued to the television as the World Cup begins.

And it seems the girls really will be getting even less attention than expected as two in five men admit they would actually turn down sex to watch the football.

According to a new study even if they do get intimate with their partners, 42 per cent of men admit they will try to ‘get it over with quickly’ in order to watch an important game.

Source: Daily Mail, 12th June 2014

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With the World Cup well and truly underway, the nation’s men have no interest at all in sex, what with there being football to watch. And those who are still having sex are doing so with the hurried recklessness of whichever footballer last did something a bit rubbish during a game (I’m actually writing this story a week ago, and topicality is a challenge, so let’s pretend I’d written an actual name here).

Still, is this genuine, legitimate research, or something a little empty and vacuous to distract us from the times when there’s not currently a match on TV? Well, let’s look at the signs:

The poll of 2,000 men from 72 Point…

Well, that’s not an ideal sign – not just the poor wording of the paragraph opener, making it seem like the poll involved two thousand employees of a PR company, but also the particular PR company involved. 72 Point are part of SWNS Media group, who also own One Poll – no strangers on this Bad PR blog. So let’s just say it’s reality 0, PR bullshit 1 there.

The poll of 2,000 men from 72 Point was commissioned by Durex…

In with the commercial paymaster, now, and it’s clearly a cause for bias – the condom manufacturer having a clear impetus (I said impetus) to lay down a challenge to the masculinity of the nation. PR goes two-nil up on reality.

The poll of 2,000 men from 72 Point was commissioned by Durex to highlight how a summer of football will affect the nation’s love life with their #DontFakeIt campaign.

Ah, we have a bullshit hashtag campaign, and that’s the hat-trick for PR. Remarkable stuff.

“Buy a new television, you’ll have better sex!” says voucher company offering discount TVs

Does having a TV in your bedroom lead to more sex?

Those of you that spend your precious post-work hours in bed watching Game Of Thrones, give yourself a pat on the back, because it’s you lucky chaps that are getting more sex. Hurrah!

According to a new survey, couples who have a television set in their bedroom have sex twice a week, compared to those who don’t, who only engage in love-making *snigger* once a week.

Well, it’s hard to have spontaneous sex while you’re sitting in separate armchairs, balancing a cup of tea and some HobNobs isn’t it?

Source: Metro, 29th May 2014

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Want to spice up your love life? Get a TV in your bedroom! People with a telly in the boudoir have TWICE as much sex (what ARE they watching?)

Having a TV in your bedroom may damage your sleep cycle – but it could also spice up your sex life, if the latest research is to be believed.
Those with a TV in their bedroom have sex, on average, twice as much as those who don’t, according to a new poll.

Initially all respondents were asked ‘Do you have a TV in your bedroom?’ to which three quarters, 74 per cent, of the people taking part said ‘yes’.

Source: Daily Mail, 3rd June 2014

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In the world of tabloids and cheap PR, there’s no shortage of companies and products promising you a better sex live. There are plenty of examples listed on this very website, no less.

Who is it this time pressing the big red button labelled SEX?

A spokesperson for VoucherCodesPro.co.uk, who commissioned the research, said: ‘We’re a little surprised that Britons who have a TV in their bedroom have a more active sex life than those who don’t, but it makes more sense when you look at the possible reasons why.

Oh really, discount voucher website? You believe this is genuine research, then? And definitely not about convincing people to take advantage of your discount deals on televisions?

‘However, we’d suggest that if they were wondering how to improve their sex lives, they could do so simply by purchasing a TV for their bedroom.

‘Technology is becoming such a pivotal part of everyday life and it’s becoming much more common to have a TV in your bedroom than to not.

Whilst it’s much better for your health to use your bedroom as a place to sleep and your living room as a place to watch TV, it seems that the addition of a plasma could spice things up between the sheets!’

I thought as much.

“Your children know nothing about gardening!” says shopping channel with gardening section

Chocolate bars come from the ground say children who don’t know what a spade is for… latest poll on how much British children don’t know

One in 20 British children under the age of ten believe chocolate bars grow in the ground and even more think flowers are man-made, a new survey revealed today.

A shocking poll also found one in three did not know that potatoes grew in the ground and one in four had no idea what a spade was used for.

Their parents did not perform much better, with 12 per cent unable to recognise a conker when shown a picture.

Source: Daily Mail, 26 May 2014

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Children, yet again, prove themselves to be completely ignorant about the basic things in life – like nature, food, and how to effectively fill in an online survey they don’t care about and may not actually be present during the completion of.

In case you’re wondering who it is that’s calling your child an idiot this week, paragraph four makes it clear:

A survey of 2,000 parents and their children for home shopping channel QVC has revealed how little many know about the natural world.

There’s no surprises who QVC commissioned to conduct the survey – look no further than Bad PR regulars OnePoll:

In a recent survey conducted by One Poll, we asked 2,000 UK adults how gardening features in their family lives, both in their own childhoods and now.

Our research even found that, of the children asked, 5% believed chocolate came from UK soil and 20% thought flowers were man-made.

This is certainly problematic: as I’ve highlighted before, polling companies like OnePoll often have inadequate means of ensuring children are actually taking web surveys designed to gauge their opinion, and could arguable be said to actively incentivise parents to take polls on their child’s behalf… utterly invalidating the results.

So, when newspaper articles declare the youth of today to be ignorant, based on an invested party employing a web survey company with questionable research methodology, I tend not to panic (at least, not about the youth of today – though the state of the media landscape that leads to the publishing or blatant PR as pseudosociological news does raise the blood pressure somewhat).

Finally, if you’re wondering why QVC are suddenly taking an interest in the education of the nation’s children, it might be something to do with a new campaign they’ve launched:

Bosses at QVC are launching a Watch Them Grow campaign encouraging parents to spend time gardening with their children.

Of course, the new campaign has almost certainly nothing to do with the extensive gardening range on offer on the QVC website, even if they explicitly urge you to browse their garden products in the Call To Action at the bottom of their report on the ‘research’.

They’re not instructing you to buy from them – they’re merely planting the seed.

“Possessions are really important!” says cashback website

Society’s status symbols have changed from ponies to pools

SYMBOLS of success now include a high-performance car, a nanny and a swimming pool in the back garden, a study revealed yesterday.

The survey showed just how much times have changed in the space of a generation.

Thirty years ago, a dishwasher, a mobile phone and a colour TV were thought of as signs of having money.

In comparison, to be judged a success now you need to travel in business or first class, own a second home and have a designer watch.

Source: Daily Express, 21 April 2014

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From dishwashers to swimming pools: How status symbols have been upgraded over the past 30 years

Gone are the days of showing off a cordless phone, dishwasher and conservatory to make your friends jealous.

Because symbols of success are now considered to include high performance cars, a nanny and a swimming pool in the back garden.

A study of 2,000 Britons shows how much times have changed in the space of one generation, with items used to show off wealth in the 1980s, such as microwaves, colour TVs and mobiles now considered nothing more than ordinary.

Source: Daily Mail, 21 April 2014

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While this pair of articles may ostensibly explore the relationship between status symbols past and present, the real purpose is to highlight just how important it is to have the latest must-have, to be valid in today’s society:

The survey of 2,000 Britons also found that four in 10 believe people place more importance on status symbols now than in previous generations.

Why such importance? Because this article was created by Bad PR regulars One Poll and placed into the papers by an online cashback site, whose very business model relies on people spending:

Andy Oldham, managing director of cashback website Quidco.com, said: “Things our parents grew up dreaming of owning – a dishwasher, colour TV and even a mobile phone – are now so normal that almost everyone has them.

“One thing that remains is the desire to have the best of the best and be a success.”

“People are living longer than ever!” says life insurance comparison site

We’re not oldies until we are 80: Poll shows that Britons expect to stay youthful

OLD age does not now start until the age of 80, according to a poll.
The research among people over 40 found that the vast majority of them will not consider themselves to be old until they reach the landmark birthday.

In contrast, previous generations thought of themselves as old at least 20 years earlier.

Healthier and more active lifestyles, staying in work longer and seeing more older people in the spotlight are among reasons for the change in attitude.

Source: Daily Express, 21 May 2014

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You aren’t old until you’re 80! Healthy and active lifestyles mean older people are now staying younger for longer

Old age begins at 80 – almost 20 years later than previous generations believed.

Thanks to healthier and more active lifestyles, working later in life and more public awareness of the elderly and their needs, older people are staying younger longer.

More than one in five Britons even believe you can reach 90 before you are considered old, a study of 2,000 over-40s says.

Source: Daily Mail, 21 May 2014

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Good news for all my septuagenarian readers – you’re not over the hill just yet! It’s official, because an insurance comparison site says so:

A spokesman for PayingTooMuch.com, which commissioned the research, said: “Perceptions of old age have changed a lot over the last few years.

“There was a time when you were considered old or past it as soon as you retired.

“But we are now leading healthier and more active lives well into our 70s. ­

Now, what should you do with that newfound lease of life? Maybe you should make sure you aren’t paying too much for your life insurance, whaddyasay?

“People are also working later in life than ever before. And even if they don’t feel particularly young or fit, it adds to the illusion that they are still young.

‘But while you might not be ‘old’ until much later in life now, it’s important not to put off decisions regarding retirement or later years such as life insurance, wills or pensions.

‘Old age might seem far off for most, but it’s better to be prepared now than regret not doing something later on.’

“People would love/fear/fuck a robot!” says TV show about robots

Did you see the story about mankind’s fear of the impending rise of the robots? Chances are you did, with widespread coverage of the story including appearances in the GuardianTimesDaily Mail and Daily Star:

Humans hope robots of the future will make love not war

A fifth of Britons have said they would have sex with an android but considerably more fear the rise of the machines will threaten mankind.

One in three, perhaps influenced by the likes of the Terminator franchise, believe that robots will spell the end of the human race.

Perhaps more pressing however is that almost as many are concerned they could lose their job to intelligent machines.

Source: The Times, 6 May 2014

Would YOU have sex with a robot? Prostitutes, police and cleaners revealed to be just some the jobs that droids could take over by 2025

In 10 years our streets could be governed by RoboCop-style police, our taxis may drive themselves and prostitutes might be replaced by so-called ‘sexbots.’

That’s according to a survey that looked at how robots will rise over the next decade.

It found that more than a third of people fear robots will take their jobs, while the same number fear androids will threaten the human race’s existence.

Source: Daily Mail, 6 April 2014

The Times and the Daily Mail, amply illustrating their differing priorities, there. However, whether we’re fighting or fucking our new robot brethren, the source of the story remains the same:

The survey was completed by 2,000 British people to mark the launch of new sci-fi TV police drama, Almost Human, which features an android cop.

Curiously, the list of jobs which could be taken over by robots didn’t include ‘journalist’ – when given the number of outlets who ran this simple copy/paste of a One Poll survey press release, it seems an industry ripe for automation.

“People know too little about the Bible!” says TV show about the Bible

Christmas is just around the corner, and with it the birth of our lord, saviour and definitely-exactly-as-the-bible-describes son-of-god, Jesus Christ.

It seems that, despite having infant schools the length and breadth of the country act out the birth of arguably the world’s most famous carpenter, people just aren’t familiar enough with the minor details of the bronze age mythology of a specific bunch of nice chaps in the Middle East.

Or, at least, so says this particular story in the Daily Star, the veracity of which is in no way undermined by the dual facts that people reportedly believed Jesus wore sunglasses on the cross (which is absolutely definitely not a joke response from anyone involved in the survey), and that this survey was placed into the news via Bad PR regulars One Poll, on behalf of a TV series about the Bible:

The survey, to mark the release of epic series The Bible on DVD and Blu-Ray, also showed many Brits had no idea who Adam and Eve were, or who built the Ark.

It’s hard to know which source has the least chance of accurately reflecting reality: the Bible, or One Poll. In that respect, at least, this story makes perfect sense.

“You can fall in love with someone who doesn’t live near you!” says location-based dating app

“You can fall in love with someone who doesn’t live near you!” says location-based dating app

“iPads are an important part of parenting!” says iPad insurers

“iPads are an important part of parenting!” says iPad insurers

The humble bedtime book is a thing of the past, with new, exciting and futuristic technologies taking their place. It’s a brave new world, and one fraught with dangers, which is perhaps why the article was brought to us by an insurance company:

LifeProof, which carried out the poll, said: “Bedtime stories are an important part of a child’s routine, and it’s good to see that tablets are bringing these stories to life even further by encouraging creative interaction between parents and their children.

Lifeproof – who hired Bad PR regulars One Poll to create the ‘data’ behind this story – want you to remember that with great power comes great responsibility, which is why your humble iPad ought to be fully insured.