“Technology can make the future – and the present – better!” says technology company, via OnePoll

Future news now, with the revelation that children today expect the old-fashioned human teacher to become a thing of the past:

Brit kids believe teachers will be upgraded to high-tech robots in 50 years time

Nearly half of British kids expect their teachers to be replaced by ROBOTS within the next 50 years.

A poll of 1,002 children aged 8-16 found 47 per cent think their overworked old schoolmasters will be upgraded to high-tech androids in the future.

Three quarters also reckon homes will have robot helpers within the next 50 years.

Source: Mirror, 20th June 2019

Which company might well be keen to have you think about how smart technology can change our lives, at school… and at home?

Robert Cheesewright of Smart Energy GB, which commissioned the research, said: “It’s sad to see so many young people concerned for the future of the environment.

“We all know we need to do our bit to tackle the climate crisis – but often, it can feel quite overwhelming knowing where to start.

“But getting a smart meter installed is one small way to help us upgrade to a smarter energy system, aid the integration of electric vehicles and tackle the environmental emergency.

“Smart meters can’t solve climate change on their own but the energy system they help to create will supply more reliable, low-carbon energy to households, helping us manage our valuable resources more efficiently and ultimately leading to big environmental changes.”

Speaking of the effects of automation on present society, which company paid for a PR company to create this advert and have it automatically printed verbatim as news in a national newspaper? That would be, as ever, 72 Point.

“British people really want to move to Europe!” says removal company, via OnePoll

Terribly-timed freedom-of-movement news now, with the revelation that Brits want to retire to Spain, at a time when UK citizens are about to lose the right to retire to Spain:

Revealed: Spain tops the list of dream destinations where Brits would choose to start a new life followed by New Zealand and Australia

Spain has beaten New Zealand and Australia to top a list of dream destinations where Brits would choose to start a new life.

The European country, famous for its sun, sea and sangria, is currently going through a blistering heatwave.

And it remains a hot destination for those in the UK – with 13 per cent of Brits choosing Spain over any other country as a place to call home.

Source: Daily Mail, 1st July 2019

Most Brits would begin new life in Spain, New Zealand or Australia, survey finds

Spain has beaten New Zealand and Australia to top the list of dream destinations Brits would choose to start a new life.

The European country, famous for its sun, sea and sangria, is currently going through a blistering heatwave with temperatures forecast to soar above 40 degrees.

And it remains a hot destination for those in the UK – with a survey revealing 13 per cent of Brits would choose Spain over any other country as a place to call home.

Source: Mirror, 28th June 2019

Which company paid a PR team to place this particular piece of non-news into the mainstream media?

Other popular moves on the wish list compiled by AnyVan.com included USA (10 per cent), Canada (nine per cent), Italy (seven per cent) and France (six per cent).

Angus Elphinstone, CEO of AnyVan, said: “It’s nearly a national sport in the UK to dream about moving.

“From flicking through property prices and listings on Rightmove to sitting down to watch one of the vast number of primetime TV shows offering advice to those looking to change homes for a place in the sun.

And, naturally, our Bad PR regulars 72 Point were behind this story.

“People like TV shows that are now finished!” says TV channel running nostalgia campaign, via OnePoll

Nostalgia news now, with the revelation that people want to see more of the TV shows they really like:

BACK FOR MORE: The Inbetweeners is voted the TV show Brits would most like to see ‘rebooted’

THE Inbetweeners is the TV show Brits would most like to see ‘rebooted’ – according to a new survey.

A poll of 2,000 telly enthusiasts found one in four would like to see the popular comedy brought back and updated for modern audiences.

Source: The Sun, 23rd June 2019

The Inbetweeners is the TV show Brits would most like to see ‘rebooted’

The Inbetweeners is the TV show Brits would most like to see ‘rebooted’, according to a survey.

A poll of 2,000 telly enthusiasts found one in four would like to see the popular comedy brought back and updated for modern audiences.

Second on the list of most ‘rebootable’ TV shows was Buffy the Vampire Slayer, which ran for seven series between 1997 and 2003.

Source: Mirror, 23rd June 2019

The Inbetweeners fans desperate for reboot despite disastrous Fwends reunion

We’re living in the golden age of the reboot, but there’s still one show we want to see return to our screens – The Inbetweeners.

Despite TV gold such as Desperate Housewives (14%) and Manhattan comedy Ugly Betty (11%) ranking high in the call for a comeback season, The Inbetweeners takes the crown for noughties nostalgia, with one in four demanding a present-day reboot.

Source: Metro, 22nd June 2019

Which company is behind this minor barrage of nostalgia-baiting headlines?

The poll was conducted by streaming service NOW TV, whose spokesman said: “It now looks like noughties TV is starting to make millennials feel nostalgic.”

How strange that the Now TV spokesperson would point to the nostalgic aspect of noughties TV, given their current promotion:

The Hills returns to MTV on Tuesday 25th June at 9pm, available to watch with the NOW TV Entertainment Pass for £7.99 contract free – along with several other 00s TV classics.

Once again, we have 72 Point to thank for this story – not only does their PR manager get the by-line in the Mirror AND The Sun, but their polling company OnePoll gets a namecheck in both articles, too.

“People don’t have enough time to eat lunch!” says on-the-go lunch company, via OnePoll

How often do you find you’re so over-worked you skip lunch to make sure you can get things done on time? According to a piece of PR put out recently, it’s more common than you might think:

Most Brits are only taking 16 minute lunch breaks each day

Busy office workers are managing to squeeze in a meagre 16 minutes a day for lunch, a study has found.

Researchers found despite having a full hour to enjoy a much-deserved break, many take a quarter of this period to eat, and nearly half will typically dine ‘al-desko’ at precisely 12.43pm.

Source: Mirror, 19th June 2019

Not only are we tied to our desk, but to cap it all off, our hectic on-the-go lifestyle means we end up having the same thing for lunch over and over again:

One in 10 admitted eating the same meal for lunch EVERY day, with the most popular reoccurring choices being a plain cheese sandwich or a meaty ham sandwich.

Which, admittedly, is a useful message for the company behind this PR to send:

The research was commissioned by Quorn, who are encouraging the UK to change their ways with the launch of nine new products, which can be eaten “on the go” as healthy lunch options that are also healthy for the planet.

Chalk up another piece of obviously commercially-motivated article placement to the folk at 72 Point, who even got the byline for the Mirror’s piece:

“You should go on holiday with your partner!” says holiday company, via OnePoll

Holiday news now, with the shock revelation that couples like to go on holiday together:

Couples are taking ‘make or break’ holidays after just THREE MONTHS together

Modern couples now embark on ‘make or break’ holidays after just THREE MONTHS together, a study revealed.

A survey of 2,000 adults found one in four love-hungry couples take the plunge and head off on a trip together three months or earlier into their relationship.

And around one in five are going on a sunshine break with their other half early in the relationship specifically to test if their partner is worth sticking with for good.

Source: Mirror, 20th June 2019

Which company wants you to question whether it’s time to take your partner away for a romantic getaway?

Karl Thompson, managing director for Sandals Resorts in the UK, which commissioned the study, said: “Whether it’s a couple’s first trip together, a honeymoon to celebrate, or a more traditional break away from everyday life, a getaway with your partner can be the perfect chance to spend quality time together and strengthen those romantic bonds.

“Whilst a week-long holiday may seem lengthy for a first trip away, it can be a good opportunity to see if a new relationship will stand the test of time and whether any romance lasts when you get home.”

This non-news article, published in a national newspaper simply to encourage you to think about booking a holiday, was paid for by a holiday company and placed in the news by PR company 72 Point, whose employee was even given the by-line in the Mirror.

“People get lost easily at massive music festivals!” says mobile phone company who sponsor a massive festival, via OnePoll

Glastonbury came to a close this weekend, and while many of us were watching The Cure deliver a knock-out headliner set, parts of the media were keen to turn your attention to the physical side of the festival:

FESTIVAL FEVER: Glastonbury festival-goers will walk 30 MILES and take 143 photos during five-day event

GLASTONBURY festival-goers will walk almost 30 miles and take 143 photos during the five-day event.

This means the music fans will walk almost six miles every day at the site in Somerset.

Source: The Sun, 24th June 2019

Glastonbury festival-goers walk nearly 30 miles and take 143 pics at iconic event

The average Glastonbury festival-goer will walk nearly 30 miles, upload 35 social media posts and snap 143 photos over the iconic event, it has emerged.

Researchers who polled 1,000 people who have been to the legendary Somerset music gathering found over the course of the five-day festival, they will also watch 16 performances and phone home three times a day.

Source: Mirror, 23rd June 2019

Ready for Glastonbury? Festivalgoers will walk 30 miles and take 143 selfies during the famous music event

The average Glastonbury festival-goer will walk nearly 30 miles and take 143 photos during the five day event, a survey has found.

Researchers who polled 1,000 people who have been to the festival found they will watch 16 performances over the five days and phone home three times a day.

Revellers will make  around 25.3 million calls and messages in total from the venue on Worthy Farm, Somerset.

Source: Daily Mail, 23rd June 2019

While the headline finding might be the supposed distance the average Glastonbury attendee walked, the real story of this widely-successful borderline-advert lies in the secondary findings – those references to mobile phones:

Researchers polled 1,000 people who have been to the legendary music gathering to find they will watch 16 performances and phone home three times a day.

They’ll also send an average of 47 WhatsApp messages to friends at the festival and those at home.

On top of that the average reveller will dial out 31 times and fire off 49 texts from Worthy Farm.

That means there will be around 25.3 million calls and messages pouring out of the Eavis’ property.

That the digital aspect of the music festival made up the bulk of these non-news stories is no surprise, given the commercial enterprise who paid for these messages to be created and disseminated:

Phone-charging for festival-goers will be made easy this year, with more charging options than ever before in the free EE Recharge Tent located in the Glade area of the festival.

Including Wireless and Quick Charge 3.0 charging stations, revellers can charge compatible phones in under 30 minutes to ensure they don’t miss a second of the action.

Equally of no surprise is who EE paid to come up with these headline-grabbing stories in the week before Glastobury started – step forward, as ever, PR company 72 Point… who once again were even given the by-line in the Mirror’s coverage.

“People at a certain age should look for a career change!” says recruitment company

Careers news now, with the revelation that once you hit a certain age your career can feel like it hits a plateau:

The older workers keen to learn new tricks: Survey reveals 90 per cent of over-50s are keen to acquire modern skills in the workplace… but a third don’t know how to seek a promotion

Two out of five workers in their 50s believe they face a lack of opportunity to progress in their job, a report has found.

A third did not know how to seek a promotion, and a fifth of the 1,000 employees polled said a lack of training was a barrier to their development.

It raises the prospect of years of untapped potential for older workers as their careers stagnate.

Source: Daily Mail, 11th June 2019

Given that one of the key bits of advice in overcoming the plateau is to seek another job in another industry, it’s little surprise that the two companies highlighting this problem are companies that feel they can offer the solution:

Alexandra Sydney, of Totaljobs, said the results showed a ‘significant proportion’ of the UK workforce felt overlooked.

‘As the number of older workers rises, employers need to ensure they cater to the needs of all employees across the generations,’ she said.

Chris Hickey, of Robert Walters, added: ‘It is not wise to switch off training and development opportunities for those reaching a certain age.’

Which isn’t to say that the research is wrong, but it is to say that it is at the very least heavily biased and commercially compromised, in a way that should require more journalistic scrutiny than a simple copy and paste.

Still, clearly someone at the Mail was fond of this story, because later the same day they released a second article based on the same press release:

How do you win promotion in your 50s? Four tips to rise in the ranks late in your career revealed

If you want to get promoted after reaching your 50s, make your ambitions known to bosses and keep your options open, according to a jobs expert.

Another tip is to reckon up the skills you have that might transfer well to a more age-friendly sector – find out which ones are likely to be most welcoming below.

New research reveals that three in four workers in their 50s believe they have hit a career ceiling with their current employers.

Source: Daily Mail, 11th June 2019

“If you think your job is bad, try being a working animal!” says working animal charity, via OnePoll

Another entry for the bylined-to-a-PR-company files here, with the finding that office workers feel they have it hard now compared to how things used to be in the past:

Brits complain that work ‘used to be easier’ and they ‘miss working 9 to 5’

One-hour lunch breaks, working nine to five and a simple tea round are among the things office workers miss about the past, according to a study.

The research of 2,000 office workers aged 40 and over revealed the extent to which things have changed over the years, with six in 10 saying work was ‘easier’ in previous decades.

Being able to leave work on time without feeling guilty, wearing a suit or set uniform and shutting emails down at the end of the day also feature in the list.

Source: Mirror, 13th June 2019

On this particular occasion, PR firm 72 Point were paid to publish this in the Mirror (with a by-line to their PR account manager, naturally) by… well…

Animal charity SPANA carried out the research ahead of International Working Animal Day (15 June) to raise awareness of working animals worldwide, which face a lifetime of work, with no retirement, in appalling conditions that never change.

You almost have to take your hats off to 72 Point for this one, to get from office workers upset about the loss of the good old days, to a line about the life of working animals. But I’ll let the SPANA spokesperson explain their hook:

Geoffrey Dennis, chief executive of animal charity SPANA, which provides free veterinary treatment to working animals in developing countries, said: “They say things were ‘better in my day’ and it’s clear that older workers are nostalgic about the past and a time when work felt less stressful.

“But while it can be difficult to get to grips with longer working hours, new technology and higher demands, these problems pale in comparison with the gruelling conditions endured by working animals overseas.”

And in case there was any doubt that this article was written in full by a PR company with zero editing or fact checking from the news organisation that published it, we only have to look to the SWNS news feed to see the full copy.

“Maybe it’s time you considered moving out of London!” says estate agent

Housing news now, with the unsurprising ‘news’ that house prices vary across the country:

What £1,000,000 can get you in London compared to other parts of UK

Almost half of all the homes currently for sale in London for £1,000,000 have just two bedrooms or less, data suggests.

One in 10 only have a single bedroom, including studio apartments, according to data from property website OnTheMarket.com.

When it comes to the rest of the country, only five per cent of homes for sale for between £900,000 and £1,100,000 have two bedrooms or less.

Source: Metro, 17th June 2019

Eagle-eyed viewers would have spotted this story comes from online estate agent OnTheMarket.com, who are unsurprisingly keen to encourage you to consider what you could buy if you sold up and moved to another part of the country.

“People want value for money on holidays!” says bureau de change

As holiday season swings around, a pair of holiday stories made headlines in the Daily Star and Daily Mail:

Brits reveal cheapest holiday destinations – here’s where made the list

Looking to book a cheap holiday?

A recent survey reveals the locations Brits find to be the most affordable.

While European destinations topped the list in terms of value, Dubai was said to be the most expensive.

Source: Daily Star, 10th June 2019

Brits rate holiday spots around the world for value, with Spain, Greece and Bulgaria coming top and Dubai at the bottom of the ranking

Spain has been voted the world’s best-value holiday spot by British tourists in a new nationwide poll.

In the survey, 87 per cent of holidaymakers said it offers the best bang for one’s buck.

Greece and Bulgaria came joint second on the value front, with a score of 85 per cent, while at the other end of the scale, Dubai was rated the worst value.  

Source: Daily Mail, 7th June 2019

Which company is so keen to emphasise the importance of value for money when it comes to heading off on holiday?

The United Arab Emirates city was deemed ‘poor value’ by 72 per cent of those taking part in the survey, which was part of Post Office Travel Money’s 2019 Holiday Spending Report.

So once you’re reminded how important value for money is, you rather handily have the name of a place where you can pick up your travel money.