Category Archives: Uncategorized

“Looking good can be expensive if you don’t use discounts!” says discount website

Make-up news now, with the report in the Express that women are spending vast amounts of money on their appearance:

REVEALED: The average woman spends THIS much a lifetime on her appearance

THE average woman spends around £70,000 on her appearance during a lifetime, a survey found.

The new research also claims nearly £34,000 of this is spent on her face alone.

In a bid to stay looking young, nearly a quarter of women said they would consider cosmetic surgery and one in five women admit to spending up to £19.99 a month on anti-ageing facial products.

Source: Express, 9th March 2017

It’s pricey being a woman, clearly, with all of the aesthetic products the average woman is mandated to buy. However, the real crux of this article isn’t on make-up, but on a new health fad:

In a bid to encourage a healthy lifestyle and help combat the strains of using modern technology, Groupon has teamed up with face yoga expert Danielle Collins to create a unique and brand new fitness workout for the face.

You might wonder just how expensive this new fad is – fortunately, the originators of this piece can assure you there are ways to save money:

According to the survey by Groupon women spend on average £1,352 a year on looking after their appearance, equating to over £70,294 in their lifetime. The massive spend includes gym memberships, manicures and minor cosmetic procedures…

A Groupon spokesman said: “We’re always on the lookout for new trends and facial fitness is definitely something more people are becoming interested in.

“Our research shows that for those who already do yoga and see the benefits of it, they’re open to the idea of applying the same principles to exercise their face muscles. It’s quick, fun, and free – proving that keeping fit doesn’t have to break the bank.”

That’s Groupon, the discount website, who just might have discounts available for their new style of yoga, just maybe.

“Giving stuff up for Lent leads to lots of savings!” says vouchers website

Catholic abstinence news now, with the Daily Mail reporting on the things we should have given up over Lent:

How to save £1,000 this Lent: Experts reveal how quitting coffee, cigarettes and CHOCOLATE could help you put aside enough to buy a designer handbag

It’s traditionally a time for abstinence and experts say Lent will not only give your willpower a boost but your wallet too.

Money-saving specialists claim you can save hundreds of pounds this Lent by ditching your vices including coffee, chocolate and ice cream.

In fact quitting so-called ‘addictive’ products such as sweets, pizza and even smartphone purchases could help you make a total saving of almost £1,000 – enough to buy a coveted Mulberry Bayswater tote.

Source: Daily Mail, 23rd February 2017

I’m positive Catholics across the nation are delighted to learn that the Daily Mail is in their corner, especially at a time of moderate sacrifice. Although it’s fair to say the Mail has motives beyond assuaging Catholic guilt – like filling their pages with readily-available, search-engine-optimised PR copy:

That’s according to the money saving team at who have calculated how much money we could save we they successfully ditch our cravings for 40 days and 40 nights.

Where in the Bible does it say that when you’re giving things up for Lent you can’t also make a buck or two? Well, nowhere really, mainly because there’s nothing about Lental sacrifice in the Bible, but that’s neither here nor there, as the PR spokesperson can attest:

Darren Williams from said: ‘Usually Lent is about sacrificing something that you love, and often people tend to give up products that are unhealthy for them.

‘However, there could also be serious benefits to your wallet as well as your health when it comes to cutting out your cravings for Lent.

‘Britain has a major binge culture, and if people are able to cut out just one of the products that they love to indulge in the savings could be enormous.

Forget demonstrating your fealty to Jesus Christ, with these voucher-led savings who can afford not to Lent? Right, Promotionalcodes?

“Some people have affairs!” says affairs website

Astrology news, in the Daily Mail, with the revelation that the stars may dictate who is unfaithful and who is true:

Can you tell a cheater by their star sign? Survey reveals those who are born under Aquarius, Pisces and Aries are more likely to be unfaithful

A survey has revealed that which star sign you are could indicate whether you are more likely to cheat on your spouse.

Source: Daily Mail, 30th December 2016

Admittedly, a more accurate marker of whether someone is likely to be unfaithful is whether they are signed up to the website of the orignator of this piece of PR:

Australian extra-marital dating website Victoria Milan found there was some correlation between people who were likely to cheat and which of the 12 zodiac signs they were born under.

“You need to follow expert advice to find live!” says dating site claiming to be experts

Stuck looking for The One? Expert reveals what YOU should be considering in a partner (and opposites definitely DON’T attract)

It’s long been claimed that opposites attract but experts have found that may not be the case after all.

After looking at a number of different physical and personality traits across more than one million of its members, the experts at have found that singles are overwhelmingly more likely to hit it off with someone similar to themselves.

Source: Daily Mail, 8th November 2016


Dating advice in the Daily Mail here, courtesy of a dating website who wants to advertise that they exist and want to highlight the fact that they like to promote themselves as experts in dating science –

“People get viruses and infections!” says cleaning product company

Are women the weaker sex? ‘Man flu’ myth debunked as females more likely to take sick days

THE COLD and flu virus is rife with various strains being spread across the nation, causing coughs, sore throats and even the dreaded norovirus.

The number of people getting in with the viruses is higher in winter, and the bad weather can even exacerbate existing health conditions.

Source: Express, 14th November 2016


Straight out of the ‘men vs women’ PR playbook – in which you poll a load of people and then split the results down binary gender options, knowing full-well that one of those groups statistically has to outperform the other – we have the ‘research’ that shows that women take more sick days than men. According to the manufacturer of cleaning products:

Sickness statistics revealed by Dettol’s survey of 2,000 people, found 30 per cent admitted that they called in sick more than once this year alone due to a cold.

Of course, had the stats worked out as showing that men took slightly more sick days than women, Dettol could run a very similar article, gaining just as much column inches, regardless of the outcome of their survey.

“Having children is expensive!” says price comparison website

The pink tax strikes again! Girls cost £30,000 MORE to raise than boys – and experts say it’s all down to clothes and makeup

They say little girls are made of sugar and spice but it seems they are also made of money – and lots of it.

It has emerged that girls cost a staggering £30,000 – more than the average UK annual salary – to raise than boys.

Experts found the cost of raising a child from birth until the age of 18 came to £79,176 for a boy and £108,884 for a girl – a difference of £29,708.

Source: Daily Mail, 9th November 2016


Real research? Or just a reason to mention a price comparison website in the press?

The study, by, found it was girls’ clothes, toiletries and makeup that weighed most heavily on their parents’ wallets.

“You’re a fool if you don’t know where your food comes from!” says food labelling scheme

Capers are a small fish and turmeric is a flower: Clueless Britons reveal the food ingredients they know NOTHING about

Britain’s collective obsession with cooking shows is well documented, but it seems our love for watching others whip up culinary delights doesn’t necessarily translate to supreme kitchen skills at home.

New research has revealed that the majority of British people are completely clueless when it comes to identifying common ingredients.

Worryingly, one in five adults think a salty caper berry is a small fish, while one in 10 believe that super spice turmeric is a type of flower, according to a recent survey.

Source: Daily Mail, 19th October 2016


Oh those poor clueless Brits, so astonishingly ignorant about basic food preparation! To think that lots of people told a meaningless and opaquely-designed online poll that they thought a caper berry was a type of fish! This surely speaks volumes about the nature of the British populace as a whole, and draws clear and firm conclusions about what we know and what we don’t know about food.

Either that, or it’s essentially an advert for a company who benefit from pushing the narrative that people know too little about the origin of their food:

It follows the revelation that the average UK adult only ever uses half of the ingredients stored away in their kitchens, according to a survey of 2,000 adults by Red Tractor Lamb…

Nick White, for Red Tractor Lamb, said: ‘Brits cook at home about six times a week, and the results of this survey showed that very few are getting the most out of their kitchens.

‘From ingredients to equipment, there’s a huge difference in what people have and what they actually use on a day-to-day basis.

He added: ‘Fifteen per cent of people say they never experiment with spices, which is far too low – we want people to dig into their cupboards, find an unused spice and try to create something special.’

As a scheme designed to promote locally-sourced food and to encourage consumers to expand their palette, it’s easy to see why Red Tractor might want to highlight the ignorance of the average person in the kitchen, whether the data they present is true or not.

“Your partner is almost certainly cheating on you with a colleague!” says affairs website

Could your partner’s JOB determine if he’ll cheat? Bankers and brokers are revealed to be least faithful (with pilots and doctors not far behind)

Bankers and brokers are the most likely to stray and cheat on their partners, an eye-opening survey has revealed.

Those in the financial sector are most prone to betraying their loved one, followed closely by pilots and doctors and nurses.

Research also showed that two out of three adulterous women (65 per cent) say they strike up affairs with people from the office – as they suggest it makes work more exciting and fun.

Source: Daily Mail, 16th October 2016


The Daily Mail, here, putting minds at rest by telling readers that their partner is almost certainly sleeping with that guy from work. However, the source of the statistics ought to offer a pinch of doubt:

The survey was taken of 5,658 cheating women, and conducted by Victoria Milan, a website for married and attached people looking to have affairs.

While this story may on the surface look like an article on which jobs feature the highest level of promiscuity, in reality it’s an excuse for a website that trades in affairs to send two clear messages:

  1. Women are clearly totally up for an affair; and
  2. Everyone is having affairs, so it’s totally normal and you should consider it.

It’s actually superficially surprising to see the Mail take the line that it’s the women who are responsible for having affairs – so surprising, in fact, that the Mail’s picture desk doesn’t appear to have gotten the memo, and runs the story with plenty of photos of adulterous and untrustworthy men, contrary to the angle of the article.

However, under the surface, the secondary, subtler narrative is aimed at men, sending the message that women are essentially ‘gagging for it’… and Victoria Milan knows how you can get access to these horny and up-for-it girls:

Sigurd Vedal, founder and chief executive of Victoria Milan, said the survey showed that people are more into having a great time and enjoying life than advancing their careers.

‘The survey clearly shows that even though there’s a risk to your career, having an affair at work makes life a lot more pleasant.

‘At the same time, the majority of cheaters would steer clear of mixing work with pleasure – not because it damages their career, but because they are at risk of being found out, or will feel uncomfortable.’

It may be the most subtle the owner of a website which sells itself on the Ashley Madison business model could ever be accused of being.

“No-one else will pay for your pothole-damaged cars!” says breakdown service

BRITAIN’S CRUMBLING ROADS: Drivers claim for pothole damage ‘every 17 MINUTES’

BRITAIN’S roads are crumbling so badly that drivers make a claim for pothole damage every 17 minutes, the RAC Foundation revealed yesterday.

In the last financial year drivers made at least 31,483 claims against councils for vehicle damage caused by poor road conditions.

The total was 9 per cent up on the previous year, said the analysis of data from 204 out of Great Britain’s 207 local authorities.

Motorists claimed for damage including punctures, wrecked wheels and broken axles.

Source: Express, 13th October 2016


Drivers pay the price for pothole plague: Motorists now making a claim every 17 minutes for damage

Motorists whose cars are being damaged by potholes on Britain’s ‘crumbling third world roads’ are making a compensation claim to councils every 17 minutes, a damning new report reveals today.

But while the number of claims made has risen by nearly 9 per cent, the money that cash-strapped councils are paying out to hard-pressed motorists is actually falling, leaving drivers out of pocket, according to the respected RAC Foundation.

It says that last year drivers made at least 31,483 claims against councils across Britain for potentially ‘life-threatening’ vehicle damage – equivalent to one every 17 minutes.

Source: Daily Mail, 13th October 2016


A report on the crumbling state of British road infrastructure here, and the impact our broken roads has on the everyday driver. While the data may well be true, the source is hardly without vested interest:

RAC Foundation director Steve Gooding said: ‘These figures are symptomatic of the inadequate funding available for local road maintenance.

‘Drivers worried about the cost of running a car scarcely know where to look. They must try to keep one eye on rising pump prices and another on the potholes that can add hundreds to their annual motoring bills by causing damage to tyres and wheels.

I’m sure the RAC have drivers’ best interests at heart in highlighting the damage that can be done by pot-holed roads, but they also won’t be too disappointed if the reminder prompts drivers to ensure they have breakdown cover, should the worst happen.

“Students love beer!” says price comparison website, with one eye on the University calendar

Universities with the cheapest and most expensive pints of beer revealed in MoneySupermarket research

Accommodation: check. Car insurance: check. Home insurance: check. Cost of the average pint of beer: let’s have a look.

New research from the UK’s leading price comparison website, MoneySupermarket, has revealed the best and worst value universities in the UK for students, coming just at the time while hundreds of thousands are preparing to head to their chosen institution.

Source: Independent, 14th September 2015


Durham crowned best value UK university thanks to cheap pints and low rent

These universities may reek of tweed and Hunter wellies, but they are better value than some of their more down-to-earth rivals and this is why

Hard-up students heading to Durham University will find their cash goes further as it has been named the best value for money uni in Britain.

Source: Mirror, 8th September 2015


Who’d have thought that a price comparison website would compare the price of beer? Well, anyone who realises that the MoneySupermarket PR team will be trying to use the start of the university term to convince students to use their price comparison tool to buy contents insurance for their new university residences… and students love beer, right?