Category Archives: Escentual

“You won’t get a promotion without wearing make-up!” says make-up retailer

Would you give a promotion to someone if they refused to wear make-up to work, and were also a woman? According to the latest ‘research’, the answer, apparently, might well be no:

Get lippy with the boss: Half of women wear scarlet lipstick to impress a male employer (and forty per cent think it will get them promoted!)

Equality in the workplace is still a long way off, according to a new survey which has found that many women rely on old-fashioned tactics to get ahead.

Forty per cent of the 1000 women questioned admitted to wearing red lipstick in order to attract attention from a male boss.

Sixty per cent layer on heavy eye make-up – including dark eye-shadow, eyeliner and mascara – in order to stay in the spotlight.

Source: Daily Mail, 3rd June 2014

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It’s sad to see the times we live in still place such emphasis on the content of a woman’s make-up bag rather than the content of her character, but at least there are organisations out there exposing this archaic attitude and helping spread equality. Organisations like, well make-up retailer Escentual.

Still, they’re definitely in this to spread equality, right? That’s definitely their aim. They don’t have any ulterior motive, or, say, a hugely counter-productive but potentially-profitable statement from their talking head?

Emma Leslie, beauty editor for online beauty retailer Escentual.com which commissioned the survey, said: ‘A red lip is no longer a look reserved for a date or a night out.

‘For whatever reasons, more and more women are introducing red lipstick into their office make-up routine, but it’s important to make sure you don’t go overboard.

‘I always recommend keeping the rest of your make-up fairly muted if you plan on sporting a bold lip in the daytime.’

‘If you don’t feel brave enough for a full-on red lip in the office, a sheerer formula or more coral tone allows you to work the look in a less dramatic way.’

That’s right – Escentual see the finding (in their own marketing ‘research’, no less) that women feel they need to wear make-up to get ahead in their career, and they feel the real issue here is colour balance.

I’m so glad they’re out there helping women ‘feel brave enough’ to dress up for their bosses, and I’m glad they’re out there yet again creating unhelpful media narratives simply to spread paranoia amongst women, in order to sell more lipstick.

 

“People buy gifts online!” says online make-up firm ahead of Christmas

“People buy gifts online!” says online make-up firm ahead of Christmas

Christmas is just around the corner, and with it the culmination of weeks and months of dedicated, efficient and/or frenzied consumerism.

Of course, the savvy shopper knows that the biggest bang for your buck can be achieved by a little web know-how, hence the introduction of the made-up term ‘showrooming’ – invented to describe the art of buying online what you’ve seen in the stores, but primarily invented by PR people to secure attention for their particular client:

A spokesperson for Escentual.com who commissioned the survey, said: ‘It’s hardly surprising that showrooming for Christmas has become so popular when shoppers are finding that it saves them nearly 20 per cent on their bill.

If you were under any illusions as to why Escentual want to stress the importance of shopping online, their spokesperson happily clarifies for you:

‘The women in our survey said they would save £78 on an average Christmas shop of £331, and they said beauty products and fragrances was one of the areas where they would find a better deal online.’

You see, it isn’t just the savvy shopper who can harness the power of the internet.

“You won’t get a job without wearing make-up!” says make-up retailer

Would you employ someone if they refused to wear make-up, and were a woman? According to the latest ‘research’, the answer might well be no:

British Bosses less likely to employ women who don’t wear makeup

Women who wear make-up are more likely to be employed than those who opt for a natural look, a survey revealed.

MORE than two thirds of British Bosses said they would be less likely to employ a female job applicant if she didn’t wear make-up at interview.

Source: Daily Star, 18th October 2013

Two thirds of British bosses say women should wear makeup if they want a successful career

More than two thirds of British bosses said they would be less likely to employ a female job applicant if she didn’t wear make-up at interview.

The survey also showed that 49 percent of bosses said it would be a major factor if the job was in sales or was a public-facing role in the company.

Figures were similar for promotion prospects with 60.8 percent of company executives saying that if female staff members didn’t wear cosmetics on a regular basis it would have a detrimental effect.

Source: Daily Mail, 17th October 2013

If the results of this ‘research’ are accurate, wearing make-up can have a huge effect on a woman’s chances of securing that dream job – which leaves us only to ascertain how accurate the findings actually are. A quick look to the company who created the study may help shed some light on that particular question:

Emma Leslie, beauty editor at escentual.com, who conducted the research, said: ‘Whether rightly or wrongly, British bosses clearly think that keeping up appearances at work is an important factor for female staff if they want to get on in their career.

‘It’s also quite startling to learn that women feel that they need make-up in order to impress at work, and our survey showed there is a strong psychological element to wearing make-up that makes women feel more poised, confident and ‘put together’.

No surprises to discover, then, that the company telling women they need to wear make-up to be taken seriously are a company who sell make-up. 

You couldn’t make it up.

“Women have lots of make-up!” say make-up retailers

Have you ever noticed that women have a lot of make-up? The Daily Mail has. Frequently. For instance:

That’s a lot of lippy! Women spend £172 to fill average make-up bag

A make-up bag can be among a woman’s most precious belongings.

So perhaps it is no surprise that the average value of its contents is a rather expensive £172.

A survey of more than 2,000 customers of beauty retailer Escentual.com found that a make-up bag and contents were often the single most expensive item that many women took out of the house with them.

Source: Daily Mail, 17 January 2013

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Who were the company who figured out that women spend a lot of money on make-up? That would be make-up retailer Ecsentual, who make money from women spending a lot on make-up.

Such startling and mascara-heavy-eye-opening findings isn’t Ecsentual’s first foray into hard-core research – in fact just a week earlier their crack team of researchers discovered that women keep the make-up they buy until they’ve used it up:

Is YOUR eyeshadow a breeding ground for bacteria? Women keep make-up for six YEARS after expiry date – leaving them at risk of infection

A new survey reveals British women keep hold of their make-up products for six years after they go off – behaviour that could potentially be a ticking health time bomb.

Many Brits are holding onto their make-up treasures much longer than the use-by date, exposing them to toxins and bacteria, which lead to unnecessary breakouts and risk of eye infections.

Eyeshadow was revealed as the item that spends the longest time languishing at the bottom of make-up bags, with women keeping hold of them for seven years – nearly six years too long.

Source: Daily Mail, 9 January 2013

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The real tragedy to Ecsentual’s research is that it comes just too late for the poor hapless male, who may have been tempted to venture into the make-up market just weeks before these remarkable findings came out, in buying their partners gifts for Christmas.

‘Of course it’s what I wanted dear’: Women will throw away £676million of unwanted Christmas and birthday beauty gifts
– On average, British women will bin £26 of unwanted beauty gifts
– Total wasted money of spurned presents adds up to £676million
– ’Always check it’s her brand’ says firm that did the research

Nine out of ten British women will receive beauty products from loved ones this Christmas – but a jaw-dropping £676million worth will never be used, according to a poll.

The average British woman will throw away two Christmas beauty gifts, worth an average of £26, according to new research by teeth-whitening brand Blanx.

Source: Daily Mail, 2 January 2013

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If only British men had the advice of cosmetics firm Blanx before Christmas, just imagine how many comsetic products could have been spared the January bins! Think of the lipsticks, oh God won’t someone please think of the lipsticks!