“People get lost easily at massive music festivals!” says mobile phone company who sponsor a massive festival, via OnePoll

Glastonbury came to a close this weekend, and while many of us were watching The Cure deliver a knock-out headliner set, parts of the media were keen to turn your attention to the physical side of the festival:

FESTIVAL FEVER: Glastonbury festival-goers will walk 30 MILES and take 143 photos during five-day event

GLASTONBURY festival-goers will walk almost 30 miles and take 143 photos during the five-day event.

This means the music fans will walk almost six miles every day at the site in Somerset.

Source: The Sun, 24th June 2019

Glastonbury festival-goers walk nearly 30 miles and take 143 pics at iconic event

The average Glastonbury festival-goer will walk nearly 30 miles, upload 35 social media posts and snap 143 photos over the iconic event, it has emerged.

Researchers who polled 1,000 people who have been to the legendary Somerset music gathering found over the course of the five-day festival, they will also watch 16 performances and phone home three times a day.

Source: Mirror, 23rd June 2019

Ready for Glastonbury? Festivalgoers will walk 30 miles and take 143 selfies during the famous music event

The average Glastonbury festival-goer will walk nearly 30 miles and take 143 photos during the five day event, a survey has found.

Researchers who polled 1,000 people who have been to the festival found they will watch 16 performances over the five days and phone home three times a day.

Revellers will make  around 25.3 million calls and messages in total from the venue on Worthy Farm, Somerset.

Source: Daily Mail, 23rd June 2019

While the headline finding might be the supposed distance the average Glastonbury attendee walked, the real story of this widely-successful borderline-advert lies in the secondary findings – those references to mobile phones:

Researchers polled 1,000 people who have been to the legendary music gathering to find they will watch 16 performances and phone home three times a day.

They’ll also send an average of 47 WhatsApp messages to friends at the festival and those at home.

On top of that the average reveller will dial out 31 times and fire off 49 texts from Worthy Farm.

That means there will be around 25.3 million calls and messages pouring out of the Eavis’ property.

That the digital aspect of the music festival made up the bulk of these non-news stories is no surprise, given the commercial enterprise who paid for these messages to be created and disseminated:

Phone-charging for festival-goers will be made easy this year, with more charging options than ever before in the free EE Recharge Tent located in the Glade area of the festival.

Including Wireless and Quick Charge 3.0 charging stations, revellers can charge compatible phones in under 30 minutes to ensure they don’t miss a second of the action.

Equally of no surprise is who EE paid to come up with these headline-grabbing stories in the week before Glastobury started – step forward, as ever, PR company 72 Point… who once again were even given the by-line in the Mirror’s coverage.