“Using Viagra is totally commonplace now!” says online Viagra seller

Erection news now, with the eye-catching revelation that one in seven men has taken Viagra:

More than one in ten British men have taken Viagra with Yorkshire males most likely to seek help in the bedroom

More than one in ten British men have taken Viagra or similar pills – with Yorkshire males most likely to seek help in the bedroom.

A nationwide survey found that 15 per cent of men in England had taken Viagra or other erectile dysfunction medication, compared with just 11 per cent of Scots.

Source: Daily Mail, 8th June 2019

If you think that one-in-seven stat seems a little high (even if it’s underplayed in the one-in-ten headline), you might be onto something, because rather than an analysis of the over-the-counter pharmaceutical market, this story is actually a PR opinion poll on behalf of an online pharmacy:

Dr Daniel Atkinson, of online pharmacy Treated.com, which commissioned the poll, said erectile dysfunction could be higher in urban centres, where stress levels may be higher.

There are a couple of key marketing messages at play in this ‘research’:

  1. Taking Viagra is entirely commonplace, everyone does it, so you might as well too.
  2. There’s no shame in taking Viagra, because of how normal it is these days.
  3. You can buy Viagra online in discreet packaging, because people still feel embarrassed about buying Viagra, and despite the cursory nod toward destigmatising its use, that embarrassment is the real customer pain point Treated want to remind you about.