In alcohol trend news, The Sun recently reported on the apparent change in drinking tastes of the nation’s men:
ONLY HERE FOR THE MOJITOS British blokes are snubbing beer on nights out — and ordering cocktails instead, survey finds
A poll of 2,000 British men found that 42 per cent said they preferred sipping cocktails
BLOKES are snubbing beer on nights out — and ordering cocktails instead.
Some 42 per cent say they prefer them to pints, with the rum-based mojito favourite.Source: The Sun, 28th May 2019
Clearly, this is important and newsworthy sociological research, which can tell us a lot about the changing face of modern masculinity… unless, of course, the source of this story is driven by a clear and compromising commercial incentive.
But a spokesman for Belgrove Rum, which commissioned the poll, said “Men are well on their way to becoming cocktail connoisseurs.”
What a handy coincidence, that a manufacturer of rum would discover there is a growing market for rum-based drinks.