“London is a miserable place!” says personal finance company

Capital news now, with the revelation in the Independent that London is an unhappy place:

London is the least friendly city in the UK, study reveals

It’s official. London is the least friendly place in the whole of the UK.

A city famed for its frostiness and where talking on the tube is a serious no-no, London came out bottom in a recent survey called “Unbroken Britain.”

Source: Independent, 9th March 2017

Rather than a piece of broad-spectrum sociological research, this is a press release put out by a personal finance provider to highlight an interactive map tool they’ve created, and to generally get some publicity:

Provident Personal Credit asked 2,642 people on a scale from one to 10, how they felt about their local area encompassing eight separate factors from how clean and safe it felt, to how welcoming or gossipy the locals are.