“WiFi is more important than booze or sex!” says WiFi company

Are YOU addicted to Wi-Fi? Almost half of us crave internet access more than chocolate, alcohol and sex

Internet addiction is taking over our lives.

So much so, that it appears almost half of us would rather have Wi-Fi than chocolate, alcohol and even sex.

The latest figures follow research that suggests internet addiction is simply a smokescreen for more severe psychological issue.

Source: Daily Mail, 17th November 2016

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Are you addicted to WiFi? If you answered ‘yes’, you don’t know the definition of ‘addicted’. But can you live without WiFi? If you answered: ‘Wait, why would I have to? Do I also have to decide whether I can live without electricity? What’s the point in this question?’, you’re starting to get the hang of this.

Obviously nobody is addicted to WiFi, and obviously this article only exists to highlight how handy people feel it is to be connected to all of the knowledge and information in history and every other person on the planet. And that importance is key, given that this is not a sober reflection on a psychological phenomenon, but an advert for a WiFi company:

The study, by iPass, looked at information from more than 1,700 people from North America and Europe.

Patricia Hume, chief commercial officer of iPass said: ‘Wi-Fi is not only the most popular method of internet connectivity, it has surpassed many other human luxuries and necessities.

‘The idea that Wi-Fi would be considered more important than sex, alcohol and chocolate would have been unthinkable just a few years ago.

‘We all want to stay connected and productive in our personal and professional lives.’

Note that the quote is from iPass’ chief commercial officer – because the commerciality of the company is really what this story is about, and nothing more than that. The references to chocolate, alcohol and sex are merely the bait used to lure the media into covering this press release.