“Shopping on the high street is stressful!” says online marketplace

Christmas shopping can be as stressful as running a MARATHON: Hitting the high street may increase your heart rate by 33%

With less than six weeks to go until Christmas, high streets around the world are packed full of busy shoppers stocking up on their presents.

But a new study suggests that Christmas shopping may be more stressful than realised.

The research showed that heart rates tend to increase by 33 per cent while Christmas shopping – which is on par with the increase while running a marathon.

Source: Daily Mail, 17th November 2016


Shopping on the high street over Christmas is so stressful it affects your heartrate in much the same way as running a marathon, according to this latest research. If you’re thinking “surely that can’t be true”, you’re almost certainly right, and you’re almost certainly missing the point – this is a press release put out by a company with an axe to grind. In this case, eBay:

The study was run by eBay, who investigated the physiological responses of shoppers, during a 60-minute shopping experience.

It isn’t hard to imagine why eBay, an online marketplace, might want to tell people that being out on the high street and buying presents in person is awfully stressful and just not worth it. After all, most of that shopping can be done from the comfort of your laptop, and a certain shopping website, right?