“Emojis are great, and important!” says mobile phone retailer


How well do YOU know your emoji? Researchers find just one in five of us are experts – and you can take the test to find out if you’re one of them

Emojis have become a staple of modern communication, with new characters released every few months, and one even being crowned the Oxford Dictionaries word of the year in 2015.

But according to new research, we still have no idea what many of them mean.

A new survey has revealed the most ‘confusing’ emojis, from the huffing face to the smiley with its tongue out, and just 1 in 5 people are able to describe them all correctly.

Source: Daily Mail, 12th November 2016


Ah, emojis – the tiny, simple little symbols that serve as an alternative to words and functional expression. Where would we be without them? Well, exactly where we are with them, given that they’re largely purposeless. But don’t let that hold you back from using them as the centrepiece for a press release, if you happen to be a mobile phone retailer:

Roughly 82 percent of Brits use emoji regularly, and 44 percent of people use them to clarify the meaning of their messages, according to the new research from online mobile retailer e2save.

Even if the ‘research’ were true, or indeed were actual research, surely nobody makes decisions based on emoji, right?

‘Emojis are so popular nowadays that they are often a factor for people when it comes to deciding which handset to purchase,’ said Andy Cartledge, Marketing Assistant at e2save.

‘With such an interest in the icons, it’s surprising to see so many of us misunderstanding their meanings, evidently we need to be more careful in our emoji selection before hitting the send button.’

Evidently the people selling us mobile phones do think we need careful, expert advice as to which mobile phone to buy.