The drinkers who stick with a wine longer than a partner: Pinot Grigio is the nation’s favourite grape ahead of Merlot and Chardonnay
Wine lovers stick with their preferred variety for longer than many stay with their partners, research suggests.
Pinot Grigio is the top choice for British drinkers, followed by Merlot and Chardonnay.
Some 52 per cent of drinkers said they remained loyal to their preferred grape for ten years or more, a survey revealed.
People pay a lot of attention to their favourite variety of wine, sticking with their top tipple for longer than they stick with their relationship… according to this ‘research’ from a supermarket and their alcohol buyer:
Simon Cairns, trading manager for beers, wines and spirits at the Co-op, which commissioned the poll, said: ‘We all know how easy it is to get stuck in a rut with our relationships to wine, but there’s a whole world of different wines out there for you to enjoy and try.’
With clearly such importance placed on the type of wine we’re drinking, thank heavens the good people at Co-op are willing to pay PR companies to come up with newsy-sounding headlines to help raise awareness of this very important issue, as well as where we can pick up our favourite plonk on the cheap.