From a saucy single mother to a VERY sultry lawyer, controversial dating website introduces the 15 lingerie-clad beauties who will compete for the title of Sugar Baby of the Year
Fifteen young women who love to be pampered and financially cared for by wealthy older men are competing for the title of Sugar Baby of the Year.
The controversial dating site Seeking Arrangement, which pairs well-off men with attractive women looking to enjoy the finer things in life, is offering this year’s winner of the annual competition a role as a brand ambassador, the cover of the 2017 Sugar Baby Calendar, and a cash prize of $10,000.
The Daily Mail here, cheerily and lustily showcasing the various women competing for the coveted crown of ‘Sugar Baby of the Year’ – a title invented to promote the ‘Sugar Daddy dating website’, Seeking Arrangement.
The site claims to match up rich men who are looking for company with young women who are happy to be paid for their company – as a business model, it’s so strikingly similar to prostitution that the site has been banned in a number of American states, yet the Daily Mail happily promote this PR-derived competition, primarily as an excuse to run photos of young, semi-naked women.
The Daily Mail have form for this: back in 2013, in an article for the New Statesman, I revealed that the Mail printed 29 stories in 11 months, all derived from press releases from Seeking Arrangement or one of its affiliates. Ironically, this astonishing run came at the same time that the Mail celebrated a ‘victory for decency’ in their campaign against online pornography.
It’s disheartening, but not surprising, that the Mail haven’t cleaned up their act. In fact, a cursory Google search shows they have printed at least 26 stories in 2016 derived from PR from Seeking Arrangement. So much for their commitment to decency.