“Dieting is so important, everyone is doing it!” says diet supplement firm

The 10 most effective ways of losing weight and why it’s more bad news for Bake Off fans!

1000 dieters were asked for their top tips when it comes to weight loss
Turning off cookery shows like The Great British Bake Off came second
Other tips include using a smaller plate and getting rid of snack cupboards

Weighing yourself every day is the most effective way to diet, according to a new survey.

Switching off TV cookery shows like The Great British Bake Off is the second best weight loss trick.

Using smaller plates came third.

Source: Daily Mail, 6th October 2016


The Great British Bake Off is a hugely popular show, and therefore a perfect peg on which to hang your PR story, hiding your advert behind what looks like a piece of commentary on trends regarding one of the biggest cultural touchpoints of the current TV schedule. But seasoned Bad PR spotters will note the classic, tell-tale signs of PR, not least in paragraph five:

The results come from a new poll of 1,000 dieters by weight loss firm Forza Supplements to find the ten most effective ways to lose weight.

So while this may seem like a story on the Bake Off, it’s little more than a reminder by a producer of diet supplements that diets are important, because we all need to find ways to stay slim, and if you don’t want to give up your favourite TV shows in order to stay in shape, perhaps there’s a chemical solution that Forza can sell you.

Or to put it even more explicitly:

Forza Supplements managing director Lee Smith said: ‘We all think we know the secret to effective dieting, so we thought it would be useful to find the ten tips that really do work.

‘It is interesting how destructive popular TV cookery shows like The Great British Bake Off can be to regular diets.

‘It’s watched by more than 11 million people a week and it is inevitable they are going to want to try one of those highly calorific recipes at the weekend.

‘Dieting is incredibly difficult and people struggling to lose weight need help – it is why diet products like ours have never so popular.’