“People don’t know enough about kitchen appliances!” says kitchen appliance manufacturer

But what IS a spiralizer? Half of Britons have never heard of healthy eating gadget loved by Hemsley sisters… and a tenth don’t even know what a spatula does!

It is the kitchen gadget de rigueur, championed by the likes of chefs such as Ella Woodward of Deliciously Ella, and sisters Hemsley + Hemsley.

But more than half of hapless Britons (55 per cent) admit that we don’t know what a spiralizer is, let alone how to use it.

And while it may be one of the more common kitchen utensils, what’s even more shocking is that one in ten say that they don’t know what a spatula is, a new research reveals.

Source: Daily Mail, 1st September, 2015


Here we have the shock finding that a fair few people are not intimately acquainted with a fairly niche kitchen appliance. Hardly the most headline-worthy of findings, one would assume, yet the Daily Mail managed to print almost 800 words of PR copy on the subject. But PR copy from whom?

The study was conducted by Kenwood to launch the fourth year of their annual competition, Kenwood Disaster Chef, which offers 10 people the chance to be tutored in the kitchen by some of Britain’s top chefs including Raymond Blanc OBE.

Kenwood, of course, are manufacturers of kitchen appliances, so they know only too well what a spiralizer is.

Commenting on the findings, Neal Jones from Kenwood said: ‘The study suggests that when it comes to the kitchen, 2.9 million of us admit to being complete disasters – which amounts to a lot of dissatisfied diners.

‘Kenwood Disaster Chef, now in its fourth year, aims to help build culinary confidence and show that with the right equipment and training even the nation’s worst chefs can feel more at ease in the kitchen.’