“Safe drivers are totally sexy!” says safe driving course

Road rage is a turn off for women but men find bad drivers funny

Speeding and texting while driving can also reduce attractiveness to women by 50 per cent, says scientific study

Bad driving is far from sexy … road rage, illegal overtaking and tailgating are the ultimate turn-offs for women.

Speeding and texting at the wheel can reduce your attractiveness to women by 50%, the first ever scientific study into the link between driving skills and desirability has found.

Source: Mirror, 27th August 2015

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Boy racers beware! Aggressive drivers lose out to competent male motorists when it comes to impressing women

Men behaving badly behind the wheel are a physical turn off for more than four out of five women, a new report reveals.

Boy racers who display road-rage, make rude or aggressive gestures, show off by driving too fast or revving hard to impress passengers really do set female pulses racing – but for all the wrong reasons.

And because their performance leave much to be desired, they are more likely to be overtaken in the romance stakes by more competent male drivers who can demonstrate smooth clutch control and good lane discipline.

Source: Daily Mail, 27th August 2015

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We’ve seen the maxim ‘sex sells’ hold true consistently in the PR industry on this blog in the past, but who could possibly be trying to use the lure of sexual attraction to encourage safer driving?

Men showed a less mature emotional reaction, finding bad drivers to be amusing rather than repulsive, according to the study conducted by the Institute of Advanced Motorists (IAM).

The IAM teamed up with prominent behavioural psychologist Jo Hemmings for the study using videos of both good and bad driving.

That’s right – taking an advanced safety course is actually the way to a woman’s heart.

Sarah Sillars, IAM chief executive, said: “The results from the survey piqued our interest, so we enlisted Jo and a team of scientists to put the science behind the theory.”

By ‘putting the science behind the theory’ Sarah actually means ‘paying a PR company to find a scientist willing to pretend this is more than an advert’.

“Bad driving not only has an impact on the safety of our roads, but can also affect your relationships. Being able to manoeuvre properly and drive carefully should be much higher up on people’s priorities.”

While I couldn’t possibly disagree with the safe-driving sentiment, I do wish the IAM put accuracy and standards somewhat higher up their priorities.