“You should do something different on holiday this year!” says holiday insurance company

Boomerang Britons: Two thirds of holidaymakers visit the same resort within five years of their last trip

When it comes to holidays, some Britons know what they like as 2million return to the same resort and do the same thing year after year.

It seems Britons are creatures of habit as nearly two thirds will visit the same resort within five years of their last visit.

And a staggering third have been to the same resort more than three times – and one in 20 have been back more than ten times over the years.

Source: Daily Mail, 28th June 2014

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Say what you like about the term ‘boomerang Britains’ (personally, I choose to say it’s an annoying piece of made-up marketing nonsense designed to placate the papers), but it seems we’re all terrible predictable when it comes to our holiday destinations.

What’s worse, our confidence in our relaxing resort means we may start to cut corners that travel insurance companies don’t want us to cut:

But LV= travel insurance, who commissioned the poll, found familiarity stops a third taking out insurance because they feel they know what to expect.

Selwyn Fernandes, from the insurance company, said: ‘Travelling to somewhere you have been to before can make planning a holiday much simpler.

‘It is easy to let your guard down because you already know the destination but things can sometimes go wrong when you’re on holiday.

‘It’s important to make sure you have the right cover in place to protect you on your break so you can relax and just enjoy your holiday.’

I guess the message from LV= is clear – you can be as boring as you like on your holiday, so long as you keep buying insurance from LV=.