Glastonbury 2014: Four in five fans wanted to resell tickets after Metallica announcement
The vast majority of people would have re-sold their Glastonbury Festival ticket after Metallica were announced as headliners, new research has found.
The US heavy metal group’s booking has been met with controversy, with musicians and fans doubting whether the “Enter Sandman” band are a suitable fit for the “hippy” vibe of the event.
Furthermore, frontman James Hetfield’s involvement in a pro bear-hunting documentary sparked online petitions to remove Metallica from the line-up.
It seems not everyone was happy with the oldie-heavy line-up at this year’s Glastonbury, with a straw poll showing some people wanted to sell their tickets – something the festival’s personalised tickets made impossible to do. It’s worth noting who decided to point out the downside to this particular policy:
But almost four in five fans who bought a ticket to this summer’s festival were put off going by Michael Eavis’ decision to invite Metallica to play, Viagogo reports from their June poll of 2,000 UK adults.
“These findings support widespread media reports that Metallica was a controversial choice to headline one of the world’s most iconic music festivals,” a spokesperson for the ticket marketplace said.
Viagogo are an online ticket exchange and resale website, where gig-goers can sell their unwanted gig tickets… so long as they aren’t personalised, like Glastonbury tickets. Oddly, Viagogo believe non-personalised, tout-friendly tickets are much better. Odder still, the research they commissioned agrees with them:
“We believe that once you’ve bought a ticket it’s yours and if you want to sell it or give it away, you should be allowed to do so.
“In this case, with an unpopular headline act announced late, ticket holders lose out because they can’t resell their tickets and Metallica fans lose out because they can’t buy them.”
It’s worth pointing out at this stage that there’s no guarantees the people polled by Viagogo were actually even Glastonbury ticketholders. It’s also worth noting that Viagogo tried a different tactic at criticising Glastonbury’s ticket resale policy last year – to no avail. Clearly, Viagogo really want to get a piece of the Glastonbury action.
If only Viagogo were in the PR industry – there’s no such sanctions stopping content resale in the PR world, in fact it’s the very basis of the industry.