Monthly Archives: June 2014

“No, really, don’t forget, it’s nearly holiday time!” says another holiday company

Too revealing! 98% of women hate partners wearing Speedos on the beach … while 2% of men say girls should cover up in kaftans

Men wanting to top up their tan wearing Speedos this summer should think again.

Some 98 per cent of British women say they would not want their man anywhere near the bulge-bearing swimming gear, according to a new poll by travel agency On The Beach.

Swim shorts were the preferred option for 70 per cent of women polled, with 13 per cent saying opting for a more tight-fitting pair of brief shorts.

Source: Daily Mail, 12th June 2014

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It’s holiday season, and don’t the newspapers know it, with no shortage of vacation reminders gracing the pages of the media. Including this one, ostensibly about beachware, but really nothing more than a reminder to check out another specific travel agent for the latest deals – in this case, ‘On The Beach’.

Alistair Daly, Chief Marketing Officer at On the Beach, said: ‘We often see pictures of celebrity men wearing tight-fitting Speedos on holiday but our survey suggests that girls are not keen on their partners doing the same.

‘It is a concern that some people don’t wear any form of sun protection. Whilst we all enjoy relaxing on the beach, trying to get that all important tan, everyone should make sure they are using the correct sun protection.’

“Dads are really only good for doing odd jobs and things!” says DIY supplier

Dads do our DIY until we’re middle-aged! Britons rely on fathers to do odd jobs around the house until they’re 41

Despite having homes and a families of their own, millions of British adults still turn to their fathers for DIY help instead of doing it themselves or paying a professional.

More than eight in ten admitted their father is always the first person they call whenever they have a job they need help with because ‘they would struggle to do it themselves’.

And the grand age of 41 is when Britons finally stop relying on his help around the house, says a new study.

Source: Daily Mail, 11th June 2014

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Announced a few days before Father’s Day, we recently learnt that we’re more reliant than ever on dad’s help in completing basic DIY tasks. As ever with Bad PR, the truth of the matter is of secondary concern – first and foremost is the importance of getting into the press the brand name of the company who paid for this ‘research’:

A spokesperson for sugru, a brand of self-setting rubber, who commissioned the research, said: ‘Most parents look forward to the day their children move out as it marks the end of having to look after them.

‘But these results show that dads can be expecting pleas for help until their child reaches their forties, even when they have their own partner or family.’

“You’ll almost certainly regret any decision you make about your wedding!” says jeweller

I do… wish I hadn’t! Bridezella lives on AFTER the ceremony as 82% of women admit they would change at least one part of their wedding if they could tie the knot again

A third of brides regret their choice of wedding dress and would change it if they could turn back time, according to new research.

And that’s not all – more than half (52 per cent) would edit the best man’s speech if they had the chance to replay it and a third (31 per cent) would choose a different honeymoon destination.

A staggering 82 per cent of brides would alter at least one aspect of their big day if they could – meaning just 18 per cent have the ‘perfect day’ of their dreams.

Source: Daily Mail, 11th June 2014

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A big wedding may be popular culture’s idea of the pinnacle of a woman’s life, but it’s not without risks and regrets – with every incorrect decision apparently haunting a bride for the rest of her life. Regrets about things like… wedding rings:

A quarter of brides (24 per cent) would change their wedding ring – and one in eight would swap their wedding band (13 per cent).

Four out of ten brides (39 per cent) regret allowing their husband to choose their engagement ring. Even if they are happy with the final ring, brides still wish they’d had more input in the decision.

And just under a third (32 per cent) wish they had spent more on the ring because they have to wear it for the rest of their lives.

The focus on wedding rings has almost nothing at all to do with the company who paid for this survey:

Jeweller Vashi Dominguez, who carried out the survey, said the long list of regrets shows how many brides get it wrong on their big day. ‘Most of us only marry once in our lives – why cut corners and skimp on costs?

‘What seems to be really expensive today will be like a drop in the ocean in 10 years’ time. We see women every day buying very expensive diamond rings because they don’t like their engagement rings.

‘Either their circumstances have changed and they can afford a better ring now or fashions have changed and they have previously lumbered themselves with a ring which looks completely inappropriate a few years after the wedding.

‘My advice to all women preparing for their wedding is to think very carefully about the ring because the chances are you won’t get an opportunity to change it.

‘No one wants to be left wearing an engagement ring for 50 years which they don’t like.’

Vashi is right: when it comes to choosing the person you want to spend the rest of your life with and making that commitment in front of everyone you care about, the most important thing is absolutely, without doubt the ring you choose to put on your finger. Trust a jeweller to bring some clarity to a situation like this.

“Women, here’s a new thing to feel paranoid about – your skin!” says skincare company

Do YOU have ‘porexia’? How almost HALF of women are fixated by the size of their pores – and a third hate them more than wrinkles

Nearly half of all U.S. women feel that their pores are too large and would make big sacrifices to have smaller ones, a new study claims.

Twenty-three per cent would give up alcohol for a year, 17 per cent would give up social media and 11 per cent would give up shaving their legs, according to new research conducted among over 2,000 adults by Harris Poll on behalf of L’Oreal Paris.

Almost one in three women (28 per cent) are more concerned about their pore size than wrinkles.

Source: Daily Mail, 10th June 2014

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Never one to shy away from giving women things to beat themselves up about, the media have found a new paranoia for women – the size of their pores.

Given that even the photograph accompanying the photo requires a magnifying glass and a heavily made-up (or photoshopped) model to illustrate pore size, it’d be easy to dismiss this as a fear manufactured entirely for corporate gain.

Which would be an entirely accurate reason to dismiss it, what with the story being placed by skincare company L’Oreal Paris.

“Really, don’t forget, it’s nearly holiday time!” says another holiday company

Only 40% of British holidaymakers search for travel deals before booking a holiday – among the worst in Europe (but they do spend the most on booze when abroad)

Brits are among the worst deal hunters in Europe, according to new research.

UK holidaymakers don’t even make the top 10 when it comes to looking for value-for-money trips, with just two fifths searching for seasonal deals prior to booking an escape.

Source: Daily Mail, 10th June 2014

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It’s holiday season, and don’t the newspapers know it, with no shortage of vacation reminders gracing the pages of the media. Including this one, ostensibly about last minute deals, but really nothing more than a reminder to check out another specific travel agent for the latest deals:

Data compiled by travel firm Expedia indicates it is the Asian nations and Mexicans who are leading the deal-hunting pack.

“Women over 40 buy sex toys!” says sex toy website

The rise of the naughty forties: More 40-plus women than ever buying risqué lingerie, erotic toys and accessories

Women aged 40 and over are spending more money than ever on risque lingerie and erotic accessories, say sales statistics from lingerie companies.

They’re spending a small fortune on lingerie and sex toys – more than double the amount women in their 20s spend, according to lingerie and erotic accessory boutique Petits Bisous.

Over the last three months, the company has seen a 50 per cent rise in customers over 40 years old.

Source: Daily Mail, 9th June 2014

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Women in their 40 are spending a small fortune on sex toys and lingerie, according to this latest research – research from an entirely-neutral source, no less:

The findings reflect new major research from sex toy firm Lovehoney, who report that women approaching 40 have higher libidos than girls in their 20s.

They polled 2,100 men and women ranging in age from 18 to over 65 to find out how happy people are with their sex lives, how often they have sex and how libido is affected by age.

It found that women with the highest sex drives are aged between 35 and 44.

Perhaps those 35-44 year old women need to go out and buy a new vibrator, eh Lovehoney?

“Don’t forget, it’s nearly holiday time!” says another holiday company

Britons spend 30 HOURS preparing for a holiday (and we spread it over five weeks – more than double the length of our trip!)

Two weeks never seems long enough when it comes to a much-anticipated summer break and now it has been revealed that we spend nearly as much time researching a trip as we do enjoying it.

British holidaymakers spend an average of 30 hours preparing for a holiday abroad, the equivalent of four working days, according to a new study.

The painstaking research is spread out over five weeks, more than double the length of the average summer holiday.

Source: Daily Mail, 9th June 2014

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It’s holiday season, and don’t the newspapers know it, with no shortage of vacation reminders gracing the pages of the media. Including this one, ostensibly about wasting time, but really nothing more than a reminder to check out another specific travel agent for the latest deals:

Sun seekers also consult four different friends and read three travel articles ahead of committing to a holiday, according to holiday provider Club Med.

“It’s really important to have a big gem on your engagement ring!” says jeweller

I do…it my way! One in three women choose their own engagement ring (because they don’t trust fiance to get a big enough stone)

It’s a symbol of eternal love that a woman wears for the rest of her life so it comes as no surprise that British women want a say in which engagement ring they get.

But according to a new survey, as many as one in every three women who say ‘yes’ to a marriage proposal has been involved in the purchase of their engagement ring.

In fact, when proposed to with a ring they don’t like, many insist on changes or even a brand new one.

Source: Daily Mail, 13th June 2014

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It’s every girl’s nightmare – a fiance who spends a huge amount of money on a really expensive engagement ring. Wait, sorry, specifically the wrong expensive engagement ring. Perhaps there’s somebody who can help avoid such tragedies and disasters:

A spokesperson for Rare Pink, who commissioned the survey, said: ‘Traditionally the choice of engagement ring has been down solely to the man. But, clearly, our research shows that in many cases they get the choice of ring wrong.

‘That can prove to be an expensive mistake with the average engagement ring costing well over £1,000. Ladies feel pressured that they have to wear their engagement ring forever and no one wants to be forced to wear something they don’t like.’

Well, thank god there’s a jewellery store on hand to remind us how awful it can be to get the wrong extremely-expensive engagement ring, and how important it is to get it right.

“People love cats!” says card retailer launching range of cat-themed cards

One in three cat owners Skypes their pet: Almost a quarter of men admit they call home just to hear their feline friend purring

Millions of besotted cat owners are so keen to stay in touch with their pets that they use their mobile phone or computer to call home and ‘speak’ to them.

One in three use video messaging service Skype to see and give them attention, a poll of 1,000 owners claims.

Almost a quarter of male owners admit they’ll even call home just to hear their feline friend purring – more than the number of women who do.

Source: Daily Mail, 14th June 2014

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Cat owners are clearly obsessed with their pets, with many going out of their way to speak to their cat over skype as regularly as possible… according to this ‘research’. That this was research paid for by a greeting card company almost certainly has nothing to do with anything:

When owners and pets do spend quality time together it’s clear what they get up to. For 37 per cent of men say they have taught their cat to perform tricks, the poll for card retailer Hallmark shows.

It may not be immediately apparent to see quite what cards have to do with cats – not least because the Daily Mail has stripped out the main angle of the story. However, a quick search around and the original press release isn’t hard to find:

The poll of over 1,000 cat owners (aged 18-80,) conducted by card retailer Hallmark to mark the launch of its new Little Meow greetings card range, found that the nation’s kitties are living far from a dog’s life with more than 20 per cent being taken on family holidays and 15 per cent of owners confessing to serving their cat specially-made meals on a daily basis.

Rachel Goodman, the creator of Hallmark’s Little Meow, said: “We conducted the report as we wanted as much insight as possible into just how much we love our feline friends; it’s clear that cats are a pet passion in the UK, and we’ve developed our new Little Meow range in response to that. We’re all about helping people connect and those connections are also with our pets, as this study demonstrates.”

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Subtle, Rachel. It takes skill to come up with a PR angle so hackneyed and crowbarred even the Daily Mail strip it out.

 

“Women really love shoes!” says shoe-shopping website

Do you prefer sex or stilettos? One in five women admit that new shoes turn them on MORE than their lover

One in five women admit to being more turned on by a pair of shoes than by their boyfriends, finds a new study, and one in six say the same of their husbands.

Additionally, half of those surveyed by ShoeBuy.com fessed up to lying about the true price of a new pair of heels.

Most women aren’t too proud to own knock-offs however, with 82per cent admitting to possessing fake designer shoes.

Source: Daily Mail, 16th June 2014

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Those ladies and their shoes, eh? There’s just no stopping them – even when given the choice between shoes and sex, a minority of women would choose the shoes.

Although that choice would literally never actually be a real choice, and although around four in five women chose intimacy with a loved one over a new pair of shoes, this is still obviously a highly newsworthy finding from the PR ‘research’ department from a shoe-shopping website.