“Men would rather watch football than have sex!” says condom manufacturer

Not tonight darling, the World Cup is on! 40% of men would turn down sex to watch football

Women across the country are preparing for a summer of boyfriends and husbands glued to the television as the World Cup begins.

And it seems the girls really will be getting even less attention than expected as two in five men admit they would actually turn down sex to watch the football.

According to a new study even if they do get intimate with their partners, 42 per cent of men admit they will try to ‘get it over with quickly’ in order to watch an important game.

Source: Daily Mail, 12th June 2014

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With the World Cup well and truly underway, the nation’s men have no interest at all in sex, what with there being football to watch. And those who are still having sex are doing so with the hurried recklessness of whichever footballer last did something a bit rubbish during a game (I’m actually writing this story a week ago, and topicality is a challenge, so let’s pretend I’d written an actual name here).

Still, is this genuine, legitimate research, or something a little empty and vacuous to distract us from the times when there’s not currently a match on TV? Well, let’s look at the signs:

The poll of 2,000 men from 72 Point…

Well, that’s not an ideal sign – not just the poor wording of the paragraph opener, making it seem like the poll involved two thousand employees of a PR company, but also the particular PR company involved. 72 Point are part of SWNS Media group, who also own One Poll – no strangers on this Bad PR blog. So let’s just say it’s reality 0, PR bullshit 1 there.

The poll of 2,000 men from 72 Point was commissioned by Durex…

In with the commercial paymaster, now, and it’s clearly a cause for bias – the condom manufacturer having a clear impetus (I said impetus) to lay down a challenge to the masculinity of the nation. PR goes two-nil up on reality.

The poll of 2,000 men from 72 Point was commissioned by Durex to highlight how a summer of football will affect the nation’s love life with their #DontFakeIt campaign.

Ah, we have a bullshit hashtag campaign, and that’s the hat-trick for PR. Remarkable stuff.