The rise of the naughty forties: More 40-plus women than ever buying risqué lingerie, erotic toys and accessories
Women aged 40 and over are spending more money than ever on risque lingerie and erotic accessories, say sales statistics from lingerie companies.
They’re spending a small fortune on lingerie and sex toys – more than double the amount women in their 20s spend, according to lingerie and erotic accessory boutique Petits Bisous.
Over the last three months, the company has seen a 50 per cent rise in customers over 40 years old.
Women in their 40 are spending a small fortune on sex toys and lingerie, according to this latest research – research from an entirely-neutral source, no less:
The findings reflect new major research from sex toy firm Lovehoney, who report that women approaching 40 have higher libidos than girls in their 20s.
They polled 2,100 men and women ranging in age from 18 to over 65 to find out how happy people are with their sex lives, how often they have sex and how libido is affected by age.
It found that women with the highest sex drives are aged between 35 and 44.
Perhaps those 35-44 year old women need to go out and buy a new vibrator, eh Lovehoney?