“Men are useless at buying lingerie!” says lingerie firm

Christmas is just around the corner, and with it comes the culmination of weeks and months of present-purchasing. However, where men are concerned, not everything is all rosy – there’s a good chance their significant other will be significantly let-down come Christmas morning, given the total inability of men to buy lingerie.

A spokesperson for Bluebella, who commissioned the survey, said: ‘Women today know what they want and are feeling more empowered than ever before to enjoy buying beautiful underwear which makes them feel gorgeous and confident not just in the bedroom but in the boardroom too.

‘The fact they buy three times as much as men is great for both parties – she feels fabulously sexy and confident in lingerie that suits her perfectly and he gets to enjoy the new view.

‘Men tend to impulse buy when it comes to underwear and go for the first sexy slip they see. They’re probably unsure if their partner will like their choice so they prefer to spend less. If he gets it wrong, it can put him off buying lingerie for a while but it doesn’t have to be this way.

Still, Bluebella – the lingerie firm – believe men oughtn’t be put off by the fear of failure:

‘If he gets it right, it is the gift that keeps on giving.’

To summarise the results of Bluebella’s survey: women are great at buying lingerie, and ought to continue doing so, lots; men are useless at buying lingerie, but should continue to do so. It’s nice to see the marketing tactics of Bluebella are as see-through as their knickers.