“People buy gifts online!” says online make-up firm ahead of Christmas

“People buy gifts online!” says online make-up firm ahead of Christmas

Christmas is just around the corner, and with it the culmination of weeks and months of dedicated, efficient and/or frenzied consumerism.

Of course, the savvy shopper knows that the biggest bang for your buck can be achieved by a little web know-how, hence the introduction of the made-up term ‘showrooming’ – invented to describe the art of buying online what you’ve seen in the stores, but primarily invented by PR people to secure attention for their particular client:

A spokesperson for Escentual.com who commissioned the survey, said: ‘It’s hardly surprising that showrooming for Christmas has become so popular when shoppers are finding that it saves them nearly 20 per cent on their bill.

If you were under any illusions as to why Escentual want to stress the importance of shopping online, their spokesperson happily clarifies for you:

‘The women in our survey said they would save £78 on an average Christmas shop of £331, and they said beauty products and fragrances was one of the areas where they would find a better deal online.’

You see, it isn’t just the savvy shopper who can harness the power of the internet.