Nearly 70% of parents think tablets are making children more intelligent, and 43% admit using a smartphone or iPad as a “hi-tech baby-sitter”
The rise of the tablet PC is killing off the bedtime book.
In a poll 70% of parents said they use a device such as an iPad and even their iPhone to read to their children at the end of the day.
Nearly 50% admit picking up fewer books nowadays.
The humble bedtime book is a thing of the past, with new, exciting and futuristic technologies taking their place. It’s a brave new world, and one fraught with dangers, which is perhaps why the article was brought to us by an insurance company:
LifeProof, which carried out the poll, said: “Bedtime stories are an important part of a child’s routine, and it’s good to see that tablets are bringing these stories to life even further by encouraging creative interaction between parents and their children.
Lifeproof – who hired Bad PR regulars One Poll to create the ‘data’ behind this story – want you to remember that with great power comes great responsibility, which is why your humble iPad ought to be fully insured.