“Dressing like your friend is a good way to compliment him!” says men’s clothing retailer

“Dressing like your friend is a good way to compliment him!” says men’s clothing retailer

Ticking the ‘blokey bloke-bloke’ box perfectly, we have this Express story highlighting exactly how proper blokes don’t go around doing girly silly things like being nice to each other. Or so one particular menswear retailer would like you to think:

Martin Roberts of menswear brand Jacamo, which carried out the poll of 1,502 men, said: “The idea of a ‘man code’ is something most blokes would recognise – it takes different forms but having our own language means we can speak freely, wherever we are.”