“Dieting is important!” says diet firm

“Dieting is important!” says diet firm

Dieting is hard, and it’s almost impossible to stick to a disciplined and sensible dietary regime. Which is why you need the help of companies like the one behind this article, to step in where your own willpower fails:

Izzy Cameron, nutrition and weight management specialist at Diet Chef, which carried out the research, said: “It is hard to give up alcohol and all those sweet treats especially at this time of year, but if you want to shed those pounds they are the secret calories that can easily add up; even those handful of chocolates from the Christmas tin.

Where would we be without a faddy dieting firm to tell us how useless our own willpower is when it comes to watching what we eat?