“Sex can be a precarious and painful affair!” says pain-relieving gel

“Sex can be a precarious and painful affair!” says pain-relieving gel

The Daily Mail weren’t the only ones running with this tale of sex injuries:

Chastity belts, broken ribs, toasters..! Brits hit by sexy bedroom mishaps

A NEW survey has revealed one in 20 Brits have injured themselves while having sex.

The investigation into muscle damage by pain-relief gel Polar Frost shows we are a nation of adventurous and sometimes reckless lovers.

Source: Daily Star, 28th November 2013

Sex is clearly a tricky affair, fraught with largely-made-up injuries and hilariously headline-friendly risks. All of which serve excellently to highlight the key aims of the product behind this particular story:

Three per cent of those had taken 21 days off or more and a worrying number of us ignore or mistreat injuries, research conducted by pain relieving gel Polar Frost revealed.

So, if you do injure yourself doing the deed, you know whose pain relieving gel to buy.