MOST men think their other half is better looking than they are, it emerged yesterday.
And they prefer it that way because it boosts their self-esteem.
Sixty per cent of men questioned in a survey said their wife or girlfriend was more attractive than them.
But only 25 per cent of women thought their partner was better looking.
We have something of a mixed bag of genderism to unpack in this story from the Express: firstly, the implication that men are less attractive than women, which comes with a whole host of problematic attendant assumptions around the value of looks in one gender or another, and the related value of that particular gender. It’s flattering and helpful to neither men nor women.
Plus, we have the equally insidious suggestion that having an attractive woman on one’s arm is a boost to the self-esteem of men. Clearly this sets up all manner of implications, from the reduction of women to a mere accessory to male ego, all the way to the definition of masculinity being reflected and represented by the attractiveness of partner a man can attract.
In a few short sentences, we’ve some pretty ugly assumptions and unhelpfully genderist messages sent – and to what purpose?
But how do ugly men end up with a beautiful girl who might usually be out of their league?
Well, being funny, a good listener and having nice manners are the key attributes, according to the survey by lookalikes site Celebalike.com.
All this, simply to advertise an app about celebrity lookalikes? Was it really worth it? Well, if you were the makers of the app surveying the headlines, or if you were Bad PR regulars OnePoll, the company hired to produce the ‘data’ behind this story, you might well think it was worth it.