There is probably no more keenly anticipated meal than Christmas dinner.
And while the turkey, roast spuds and sprouts may evoke fond family memories, it seems many of us fail to appreciate the vast amount of behind-the-scenes effort that goes into our annual festive spread.
A new survey reveals that while the average Christmas dinner takes an astonishing nine months to grow and harvest, and a further seven hours of shopping to purchase, most of us scoff the entire plate in just eight minutes 41 seconds.
Christmas is coming, and with it the mandatory need to prepare for that all-important Christmas meal. It may only take nine minutes to eat, but it takes nine months to prepare!
Of course, the average shopper doesn’t need to plan nine months in advance – nine weeks is more than enough preparation time, according to the supermarket behind this pseudoresearch:
Research from Asda reveals that the average shopper will do their Christmas food shop across nine weeks, with their first purchase, usually cranberry sauce, mince pies or Christmas pudding, taking place in October.
Nine months, nine weeks or nine minutes – it doesn’t really matter. All that really matters to Asda is that you spend that time with Asda produce.