“Social media is way more fun than going out!” says charity encouraging women to stay in

“Social media is way more fun than going out!” says charity encouraging women to stay in

Why bother making an effort to go out and see your friends – they’re probably much happier seeing you filtered through the lens of social media anyway. Especially if you believe the pseudoresearch carried out by the organisation funding this story:

A spokesperson for Cancer Research UK, who commissioned the survey, said: ‘Hectic schedules mean women crave that bit of “me” time with friends.

‘“In” is definitely the new “out” for women who are trying to balance it all and they find being able to have proper conversations and relaxing in a familiar atmosphere really appealing over a night out. It definitely beats waiting in the rain for cabs and queuing for nightclubs.

’30 November is an ideal date for a big night in ahead of all the craziness of Christmas and stress of being stretched in even more ways than usual. The perfect night in surely has to include Strictly Come Dancing and X Factor, followed by a really simple supper that combats the cold dark nights.’

It’s worth first highlighting why Cancer Research UK want to convince women that it’s better not to see their friends, but to stay home and tweet them instead:

Cancer Research UK is asking women across the UK to indulge in spending some quality time together by having a girls’ night in, and raise vital funds for pioneering research at the same time.

As with many charity stories, it’s hard to criticise the use of pseudoresearch in order to grab headlines – Cancer Research UK does some great work, and in a tough economic climate it must be hard to get attention.

However, there are better ways to advertise your ‘night in’ charity drive than by creating meaningless and dubious pseudosociological insights into the minds of the nation’s female population.

Personally, this feels like an opportunity missed by Cancer Research UK to create an article covering the many, many people who are passionate about charity, and how easy it is to get involved. Instead we have some patronising puff-piece, which in part serves to undermine the credibility of an organisation who actually do know how to do research correctly.

Disappointing.