“Children demand expensive toys for Christmas!” says toy shop

“Children demand expensive toys for Christmas!” says toy shop

Christmas is coming, and with it the outrageous demands of the nation’s children. £900 for Christmas? I remember when all kids wanted for Christmas was a piece of slate and some chalk, so they could draw hoops and sticks in the days before having a hoop and a stick was commonplace.

OK, admittedly, that isn’t true – but it made the point I was trying to get across, so it doesn’t matter if it’s true. Isn’t that right, company who hired Bad PR regulars OnePoll to create the pseudoresearch behind this Daily Mail article?

A spokesperson for Early Learning Centre, which commissioned the research, said: ‘For many children, putting together their wish list is the start of the Christmas build-up.

‘Many take it very seriously to make sure Father Christmas delivers the exact presents they want.

‘But with the value of children’s gift lists approaching the £1,000 mark, it could mean there are a few disappointed youngsters this year.

I don’t know, journalism was proper journalism when I were a lad. PR types these days, they don’t know they’re born.