More than four in ten women are squeezing into jeans that are too tight because they do not want to admit they need a bigger size, new research revealed last night.
Millions of denim divas would rather spill out of their jeans than admit defeat and move up to the next waist size, said the study by fashion and lifestyle club, StyleCard.
A survey of 1,000 women found 87 per cent wear jeans at least once a week and own an average of eight pairs although they only have three they regularly wear.
Ah, women! Bless their little hearts, but they do want to keep squeezing their grotesque paunch into that pair of size 6 jeans they wore when they were 12, amiright? Well, no, of course I’m not – and nor is this particular article, placed by a ‘fashion and lifestyle club’.
But 42 per cent refuse to move up a size and continue to wear a pair that they know are too tight, leading to Britain’s muffin top phenomenon of recent years.
I’d like to see some kind of citation for the notion that the so-called ‘muffin top’ is a recent phenomenon – and, come to think of it, a commonplace one either.
Still, there’s got to be a reason why women keep defying the reality of their own disgusting lack of anorexia. What does the CEO of the company who paid for this story put it down to?
Paraag Amin, founder and CEO of StyleCard said: ‘Jeans have been a staple of every woman’s wardrobe for more than 50 years but some things don’t change.
‘The image of lying on a bed desperately trying to fit into a too-tight pair of denims has been with us for decades. But in recent years, it has become increasingly common to see women in jeans that are clearly one size too small and it seems, from our study, vanity is the reason why.’
Women are, according to Paraag, both fat and vain – and given that Paraag is a former investment banker, he ought to know a thing or two about greed.