“Nobody cares about pensioners!” says bank launching its ‘we care about pensioners’ campaign

Pensioners are being left behind by the modern world, with nobody paying attention to the needs of the elderly. Nobody, other than the company who paid for this article to make it into the Telegraph:

The research was commissioned by Barclays Bank, which is introducing “high visibility” debit cards and audio cash machines for customers with impaired or poor vison.

The typo on ‘vision’ there isn’t mine – it’s in the Telegraph original. Presumably it was copy-edited by someone of advanced years, what with nobody but Barclay’s ever having considered accessibility issues for the visually impaired prior to this article being published.