“It’s important you look good when your photo is taken!” says make-up company

Selfie-obsessed! One in six Brits take over SEVEN selfies before they are satisfied (and two thirds re-do their hair and make-up beforehand)

It beat ‘twerking’ to be crowned word of the year by editors of the Oxford English Dictionary and it seems that the power of the selfie shows no sign of abating thanks to image conscious Brits.

A new study has revealed that Britons are now so obsessed with taking the perfect ‘selfie’ that more than one in ten take over ten minutes to prepare themselves for the shot, taking as many as seven before they post the final snap.

Somewhat defeating the object of a selfie, a staggering 81 per cent admitted they’d prefer a friend to take it for them before posting it online as their own perfect shot.

Source: Daily Mail, 20th November 2013

Clearly selfies are important these days – in fact, I read somewhere that ‘selfie’ was the word of the year. I forget where.

Given the absolute importance of selfies in the modern age, and our obsession with taking selfies, perhaps there’s something we can do to make our selfies better?

However, Brits are now so aware of also looking too self-obsessed that 81 per cent of those surveyed in a poll of 1,500 people by travel beauty experts, World Duty Free, admit they have got a mate to take the picture for them.

Ah, right, I see – wear make-up. Gotcha.