“Your skin condition is repulsive and will ruin your relationship!” says psoriasis treatment
A quarter of psoriasis suffers say they have been DUMPED because of the condition – and 40% say their skin repulses people
A quarter of Britons suffering from a flaky skin condition say it ruins their relationships and they have been dumped as a result.
Four in 10 people with psoriasis – an inflammatory skin disease which affects Kim Kardashian and Cara Delevingne – feel their partner found them unattractive because of it.
The new research found that 16 per cent of sufferers have avoided going on a date and 15 per cent will not go on holiday for fear of having to bare all.
Source: Daily Mail, 28th October 2013
Who exactly thinks it’s a good idea to make headlines warning psoriasis sufferers that their condition may lead to the breakdown of their relationships, and telling those with the skin condition that they’re repulsive to others?
The findings were revealed in a report published ahead of National Psoriasis Day tomorrow, and to mark the launch of the Everyday Psoriasis campaign by Exorex.
Who exactly are Exorex? From their own website:
This website is for the UK and Ireland only and aims to give you help and advice on how to cope with psoriasis and to introduce you to the Exorex range of lotion**, moisturisers and shampoo, an effective management system that can help you manage the condition.
We have here a national headline telling sufferers of a severe skin condition that people are physically repulsed by their appearance, and the article is paid for by a company manufacturing a treatment for that very complaint.
Hardly the most sensitively-handled approach to marketing a product – by stoking fear and insecurity in the minds of the people you’re selling to. Still, whatever works – it’s no skin of Exorex’s nose.