“Britain’s Horniest students sleep around!” says website looking to help students sleep around

Did you hear the one about Britain’s Horniest Student? The Mail, Metro, Star and Huffington Post have all told the tale today of Elina Desaine, recently awarded the controversial title:

Girl who bedded three men a week named ‘Britain’s horniest student’ in revolting online competition where young women are encouraged to have sex at university for cash prize

A computer science student who boasts of sleeping with up to three men every week has been named Britain’s Horniest Student after entering a degrading online competition.

Elina Desaine, 20, doesn’t even know the names of all her sexual partners, but tries to keep track with handwritten list using descriptions such as ‘French guy’ and ‘third year’ to recall her trysts.

Source: Daily Mail, 14th November 2013

If you’re thinking to yourself “I didn’t know that was a real award”, give yourself five points for memory, but minus five points for skepticism – it’s not a real award. Instead, it’s a publicity stunt competition by the website ShagAtUni:

The University of Exeter student received £500 and a year’s supply of condoms after winning the competition run by controversial ‘no strings attached fun’ website, Shagatuni.com.

This is literally therefore nothing more than an overt advert for a sleazy hook-up site, disguised as news. In fact, here’s the full press release up on their website – demonstrating just how much the media lifted and churned the PR copy they were given.

This isn’t the first time ShagAtUni – a site whose motivation and business model is near-cryptic in its opaqueness, given the name they’ve elected to call themselves – has made the news with this competition. In fact, launching the competition itself made just the same splash in the Daily Mail, back in early October.

Given the reward in the competition – almost £1000 in total – and the nature of the site promoting it, it’s fair to say the exact details of the winner’s story are open to questioning.

Of course, that this is nothing but an advert for a sleazy website won’t stop the endless stream of slut-shaming on Twitter – demonstrating neatly the damaging and detrimental effect this level of Bad PR can have on the perceptions of women, of the young, and of the newspapers.

Here’s an ongoing selection of the public reaction to this non-story – see if you can spot a common trend:

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Ultimately, as ever, the only message of this article is this: ShagAtUni is a thing, and they want you to go there and use their service. Everything else is just a wrapper.