“Curvy size 16 women are happy – like Beyoncé!” says clothing retailer patronising size 16 women
Size DOES matter… and 16 is the magic number as its revealed that women wearing this dress size are the happiest
Size 16 women are the happiest and most comfortable in their own skin, according to a new study.
The research found 74 per cent are happy with their appearance – nearly twice as many as those who are size six (42 per cent).
It would seem curves make women more content, with size 16 women – like Marilyn Monroe – saying they have high body confidence, look good and feel comfortable.
And the study suggests you can forget the mantra ‘being thin is the path to happiness’.
Source: Daily Mail, 24th October 2013
With the task of making women feel conscious about their bodies never far from the pages of the mainstream newspapers, at least this story is aimed at making women feel positive about their weight, right? Well, perhaps not everyone may think so:
Indeed, the research found 52 per cent of size six women would like to be curvier.
Even with starting point that women who are size six ‘would like to be curvier’, it’s still a stretch to say that women who are size 16 are most comfortable in their skin. Still, at least they have good, positive role models:
It seems they would rather look like celebrity chef Nigella Lawson or pop star Beyonce, who top the list of curvy celebrities women most admired.
That would be the famously-size-16 singer Beyoncé, there.
So, which company is currently patronising women in the press?
Gary Kibble, Retail Brand Director at Littlewoods.com, said: ‘It’s great to see curvier real women are feeling empowered to embrace their body shape and feel good too.
‘We’ve seen full-figured celebrities are confidently gracing the red carpet…
‘…At Littlewoods.com, we understand it’s important for women to feel happy in their appearance.’