“Research can help us sleep better!” says scientists paid by bedding company
The theory of snooze-ability: Scientists create equation that works out how well you sleep – and tells you how to improve it
Many people agonise over how to get a better night’s sleep, but now scientists believe they have come up with a formula that simplifies the problem.
Researchers have come up with the formula by considering a person’s tiredness, bedtime, mattress comfort, their number of waking hours, noise, light, heat, and duvet thickness.
The formula scores the person’s sleep quality from ‘great’ to ‘tossing and turning all night’.
Source: Daily Mail, 11th October 2013
Science! When they’re not out there curing cancer and testing on labrats, they’re busy doing really valid research on how we sleep. Especially when that really valid research involves creating a media-friendly equation story on behalf of a betting company:
The formula, developed by the University of Manchester in association with The Fine Bedding Company is – sleep quality = [(T x Bt) + C ] / [ Ha + S + L + (H x D)]
The Fine Bedding Company – bedding so good, even science approves!
The real shame, of course, is that sleep science is a genuine and legitimate field of research, and one which can provide interesting and useful discoveries – but those discoveries don’t come in the guise of nonsensical equations planted into the news on behalf of companies who attempt to use the legitimacy of science to sell their products.