“It’s hard to own a business when you’re old or female!” says franchise firm to their demographic
Elderly and female put off starting own firms
Nearly a third of over 50s believe they are too old to start a business and almost half of women believe they will be taken less seriously than men as entrepreneurs, new research reveals.
Britain could be missing out on major growth from its start-up business drive because the popular image portrayed of an entrepreneur focuses on middle class, middle aged, male business leaders, the Get Started report commissioned by cosmetics group Avon shows.
It examined the attitudes of 2,000 women and men under 25 and over 50 – a group which accounts for a third of the UK’s population, but was found to be ignored by government and business leaders presenting start up opportunities.
Times are hard when you’re elderly or female, with the likelihood of starting your own business at the absolute lowest – according to a franchise firm who classically target exactly that demographic to sell franchises to:
Avon commissioned the report to highlight the credentials of under-represented groups to businesses, professional services and banks in order to change the way they select and back potential entrepreneurs.