“Even men need someone to rely on!” says life insurer
Boyfriend in a grump? He probably just wants a hug! Research shows modern men like cuddles as much as women
Modern men enjoy a hug as much as women do, according to new research.
A detailed study found far from being macho characters who hide their feelings, most men are now happy to admit they frequently need a cuddle amid their busy lifestyles and hectic work schedules.
Other things which men now turn to in the hour of need are music, fresh air and a get together with friends.
When even men – men, of all people! – need a hug to cheer them up, things must be going badly. Hopefully there’s someone out there watching out for the poor beleaguered men in their times of need. Someone, perhaps, hiring Bad PR regulars One Poll to generate data to get them into the news?
The study by AXA also examined the people we turn to on bad days, with 41 per cent of people saying their other half provides the most meaningful support.
AXA, the life insurance company there, being there for men when they need it most.