How women wait four weeks before they dare to go without make-up in front of a new boyfriend
The average woman will wait four weeks and one day before she lets a new boyfriend see her without make-up, a study revealed.
A study of 2,000 single women showed they felt far less attractive, less confident and more vulnerable without a full face of make-up.
And six in 10 wanted to be sure a prospective partner liked them enough before revealing their make-up-free look.
Source: Daily Mail, 18th October 2013
Women have untold pressures put on them to preserve the illusion that their lips are naturally rouge, their cheeks naturally blushed, and their eyelids naturally that particular shade of metallic silver. And this pressure really mounts up:
The study shows that nine out of 10 women want a new partner to think they are beautiful and well turned out at all times, and as such always try to make sure their make-up is perfectly applied for the first few dates.
Girls would spend at least 40 minutes getting ready to meet a new boyfriend, picking out the most complementary outfit and ensuring their hair is as perfect as their face.
Six in 10 women claim they are extremely careful that a new boyfriend never sees them without make-up, and reapply it frequently during the course of a date.
A third of girls polled admit to running to the bathroom immediately after staying over at a partner’s house for the first time, just to re-apply their make-up.
It’s good to see research finally highlighting this issue: namely that society puts undue pressure on women to look unattainably-perfect at all times. Now, it’s just for the source of the story to step in and explain how this level of pressure is a bad thing, and how much better society would be without it:
Superdrug spokeswoman Sarah Sharp said: ‘It does take a while for women to feel comfortable with a new partner and make-up can act as a shield for many females.
‘The research indicates that for many women wearing make-up isn’t just a way of looking attractive, it’s much more than that, it’s a way to be confident and project an image.
‘Many women consider going au natural in front of a new partner quite a serious step, they are exposing themselves completely.’
Or, indeed, not – instead, the company behind this article explain how the pressure to always be fully-made-up is a good thing, because women need cosmetics in order to feel confident. This may well be true, of course, but largely as a reflection of the undue pressure put onto women by the likes of cosmetic retailer Superdrug, who created this whole article in order to sell more cosmetics.